Social Media Mistakes to Avoid

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Do you ever click onto Facebook or Instagram and spontaneously post a before & after photo… just because it seems like the sort of thing you ‘should’ be doing? You don’t really put much thought into the post or caption… because you’re not actually sure what the thought behind the post even is in the…

The 3 Things That Will Transform Your Marketing

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Do you feel confused about your Salon’s Marketing? When I talk to so many Salon Owners that I know about this topic, they often feel confused and lost! When I look to the reason why this is happening, 1 thing is abundantly clear to me… And that’s that they haven’t nailed the basics! When you…

How to Increase Your Salon’s Retail Sales

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It’s a delicate balance: You want to increase your Salon or Spa’s retail sales… but you don’t want to be too pushy or sound too ‘salesy’ to your clients. You want your team to push retail sales, but they struggle with what to say and what to sell…  I know the struggle. Sometimes it feels…

Social Media: Why “Perfection” Is Overrated

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Do you ever feel the pressure to be ‘perfect’ on Social Media? You want to present yourself, your team & your Salon or Spa Brand in the most professional, polished way possible… In fact, you’re often so worried about being perfect that you struggle to ‘show up’ on Social Media at all! Newsflash: perfection is…