The Secret Ingredients to Running A Successful Salon
The vision of running your own Salon is exciting … to begin with.
You get to be the leader and do things your way instead of coming under someone else’s authority. Sounds like the dream, right?
But as you know, the reality of this has its challenges.
It’s all good and well having a vision but actually making it happen takes skill and steps to get there.
Being a salon owner requires a whole new level of expertise… from managing a team, to increasing profit, not to mention being a marketer, salesperson, cleaning lady, counsellor… OMG, it can be overwhelming.
Luckily, there are certain things you can do to not only claim this role with confidence, but to actually see your salon grow at the same time.
That’s why today I’m chatting with beauty salon owner, Sophie Anquetil, to seek her insights on what it takes from you to make your salon successful while juggling ‘all the things’.
Having owned her salon for 12 years and working closely with me through my Salon Mastery Coaching Program, she has learned many valuable tips along the way.
Breaking the Stigma Around Home Hair Colour…
I’m kind of scared to say this, because I know it’s something that makes a lot of Salon Owner’s eyes roll…
That’s right, today we’re talking about home hair colour.
And I know you might be thinking, “But Larissa, you used to be a hairdresser, why are you talking about home hair colour!?” OK, let me explain…
The stigma around home hair colour is something that’s circulated our industry for years… like, I get it. Why do your hair at home when you can come in and be pampered in my amazing salon… right?!
Right.
But did you know that only 20% of people actually go to Salons? There’s a reason why supermarket haircare brands are so successful… and so I think it’s time we tapped into this market a little more, and started breaking the stigma around home hair colour.
Why miss out on that 80% of clients when there’s a way home hair colour can be done WELL… with a proper consultation from a qualified hairdresser and everything.
That’s why today I’m chatting to Karen Anne from Della Ricca Hair Colour. Della Ricca Hair Colour is an at home colour company done RIGHT. This is sure to change your opinion on this topic, I just know it…
Putting Yourself Out There to Achieve Salon Success
Being a Salon Owner can feel scary at times!
It can feel like there’s no one there to guide you when things are uncertain…. or even to celebrate you when things go right!
Salon Owners are often afflicted with this feeling of loneliness or anxiety… we feel alone in business and like there’s no one around us who understands!
That’s why I wanted to bring ultra-successful Salon Owner Kate Henderson on my Podcast today, so that we could chat about all things Salon Owner Success.
In this episode, Kate will share her success tips and why it’s important to put yourself out there in order to truly get that feeling of recognition you deserve.
Defying the Odds: Opening a Salon Via Zoom?!
Did you know: it is possible for a Salon business to excel in the current climate?!
I get it, this may sound crazy to some. Covid-19 has affected so many businesses in this industry in so many ways, most of which have been negative.
But when I tell you that I know someone who has defied all odds with her story, I’m not exaggerating!
Meet Haylee Benton. Haylee is a 3x Salon Owner and ‘serial entrepreneur’ who has a mass of achievements under her belt…
But what we are going to focus on today, is opening her new Salon in Palmerston North, New Zealand- while Haylee was all the way over in the UK! That’s right, she opened a Salon via zoom.
Haylee will share her expert advice on how to start and run a successful salon business, including forming an excellent team culture, a plan for growth, and how to ensure things run perfectly when you aren’t actually ‘there’ in-salon.
3 Critical Keys to Growing a Rockstar Team
Some Salon Owners that I see- are actually starting to think “I don’t want to grow”.
Maybe there’s an inability to find great staff and to fill empty chairs…and this is a real problem for growth.
Don’t get me wrong, there are some smart, savvy business owners whose businesses are growing rapidly. But there’s still this fear around getting ‘too big’ and not being able to sustain growth.
And I think that fear and frustration comes from worry.
“What if my team leave and decide to rent a chair somewhere else”
“What if one of my team leaves and decides to work from home… and they start to steal my other team members.!”
This is a real fear, especially in this changing environment, as a new generation of people come through… who want to work the way that they want to work and don’t want to work within boundaries.
So I want to talk about the three critical things that you need to establish inside of your business, in order for you to be able to grow the business of your dreams.