How To Create a Sustainable Salon
I’m sure Sustainability is something you’ve heard a lot about in recent years.
Whether you’re completely in support of this movement, or you aren’t fully ‘in the know’, one thing that’s undeniable is the rise of the sustainability cause and sustainable salons in our industry.
But I know there’s one question that many Salon Owners ask themselves when they hear this:
What’s the cost?
I know it can feel scary to spend more on companies and providers whose sustainable products & values mean more expenses for you or your clients.
So today, i’m chatting with Sustainable Salons founder Paul Frasca. We’ll talk all things sustainability, supporting local, and looking into the future of not only our industry… but the whole world.
Paul believes that it’s time for our industry to get out of the dark ages and start looking into the future…
Defying the Odds: Opening a Salon Via Zoom?!
Did you know: it is possible for a Salon business to excel in the current climate?!
I get it, this may sound crazy to some. Covid-19 has affected so many businesses in this industry in so many ways, most of which have been negative.
But when I tell you that I know someone who has defied all odds with her story, I’m not exaggerating!
Meet Haylee Benton. Haylee is a 3x Salon Owner and ‘serial entrepreneur’ who has a mass of achievements under her belt…
But what we are going to focus on today, is opening her new Salon in Palmerston North, New Zealand- while Haylee was all the way over in the UK! That’s right, she opened a Salon via zoom.
Haylee will share her expert advice on how to start and run a successful salon business, including forming an excellent team culture, a plan for growth, and how to ensure things run perfectly when you aren’t actually ‘there’ in-salon.
Engaging Clients During a Global Pandemic
I think the most accurate word to describe the past year in our industry has been: unpredictable.
With the global pandemic rocking Hair & Beauty Salons across the globe, and most closing their doors at one point or another, it’s important to remember that we always need to be prepared for anything.
And a huge aspect of that, which I saw many Salon Owners struggle with in lockdown especially, was keeping their clients engaged.
Hair & beauty professionals strive in that 1:1, client-facing environments, so when we were stripped of this ability… it was scary, to say the least!
That’s why today, i’m chatting with Dani Everson. Dani is a Salon Owner & Skin Entrepreneur who specializes in super creative & popular ways of engaging her clients; during the Pandemic, but also in everyday life.
Tune in today to hear Dani’s best advice on engaging clients and how to keep clients loyal to your Salon business.
3 Critical Keys to Growing a Rockstar Team
Some Salon Owners that I see- are actually starting to think “I don’t want to grow”.
Maybe there’s an inability to find great staff and to fill empty chairs…and this is a real problem for growth.
Don’t get me wrong, there are some smart, savvy business owners whose businesses are growing rapidly. But there’s still this fear around getting ‘too big’ and not being able to sustain growth.
And I think that fear and frustration comes from worry.
“What if my team leave and decide to rent a chair somewhere else”
“What if one of my team leaves and decides to work from home… and they start to steal my other team members.!”
This is a real fear, especially in this changing environment, as a new generation of people come through… who want to work the way that they want to work and don’t want to work within boundaries.
So I want to talk about the three critical things that you need to establish inside of your business, in order for you to be able to grow the business of your dreams.
How to Master Your Inner Salon CEO – Part 1
If you want to move toward your goals, and gain more freedom and more profit in your business, then these are the 5 critical things you need to know.
2021 is the year to Master your Inner CEO and ultimately master the art of Salon Success so you can have a break though year… not just this year but every year.
And it’s not success if it’s at the cost of your sanity and time with your family. Life is too short to live overworked, underpaid, stressed and overwhelmed. So it’s clear to me that the first thing to master, if you want to have any hope of making a change and growing your business, is to master yourself…
So let’s begin… Join me in part 1 of my 2-part Podcast miniseries- all about Mastering Your Inner Salon CEO