Your Guide to the Ultimate Salon Takeover!
I’m sure at one point or another, you’ve thought about expanding your Salon business, but have you ever thought about taking over a Salon that already exists?
This may sound scary, after all being the new face to a Salon environment and not knowing what to expect isn’t something we particularly like.
Even if you are the leader, you still feel the pressure of making a good impression…
In order for people to cooperate, they need to trust and respect their leader.
There are so many important factors to consider when purchasing a Salon, but I think one of the most important ones is your team.
In order to lead them well, you need to understand who they are.
The reality is, the Salon team is already established and you are walking in expecting them to follow your lead.
So how do you take over a team the right way? Well, today I’m chatting with Vivo founders James & Lynden who have done this. Owning over 90 successful Salons across New Zealand, they share their insights into what it takes to do so.
So let’s tune in to hear what they have to say…
3 Crucial Steps to Make Your Salon Stand Out on Socials
It’s no secret: times have changed.
If you think about it… when was the last time you picked up a phone book to make an appointment purely based on a name and number? Not very often, if at all, right? Gone are the days of going somewhere we know nothing about.
We now live in a digital world overpopulated with online information. Everything we need to know can be found with a few clicks online.
You might be wondering… why is this so relevant to the Salon Industry?
Your clients expect results. They want to be sure they are choosing the best place to get these results. So what will they do? Research and compare.
As a Salon, you need to stand out in this over-crowded digital world . You can’t expect clients to just magically appear…. whether or not they make a booking, starts with you.
So how do you stand out on social media and attract those new clients? In this episode I’m chatting with Andy Seely, who is going to share the 3 most effective tips to improve your salon’s online visibility.
With years of experience in media and sales, Andy is full of expertise when it comes to using digital platforms to help grow a salon business…
The Secret Ingredients to Running A Successful Salon
The vision of running your own Salon is exciting … to begin with.
You get to be the leader and do things your way instead of coming under someone else’s authority. Sounds like the dream, right?
But as you know, the reality of this has its challenges.
It’s all good and well having a vision but actually making it happen takes skill and steps to get there.
Being a salon owner requires a whole new level of expertise… from managing a team, to increasing profit, not to mention being a marketer, salesperson, cleaning lady, counsellor… OMG, it can be overwhelming.
Luckily, there are certain things you can do to not only claim this role with confidence, but to actually see your salon grow at the same time.
That’s why today I’m chatting with beauty salon owner, Sophie Anquetil, to seek her insights on what it takes from you to make your salon successful while juggling ‘all the things’.
Having owned her salon for 12 years and working closely with me through my Salon Mastery Coaching Program, she has learned many valuable tips along the way.
Protect Your Salon When She Says “I’m Leaving”
There are a few questions that I often get asked in my work with Salon Owners…
But without a doubt, one of the most common, and most stressed questions sounds like this:
“My team member is leaving… and they’re opening a Salon down the road! HELP!”
OMG… I get the pain, this is a seriously stressful situation.
And there are actually quite a few problems like this that crop up for Salon Owners… like, i’m sure as you read this you can picture a time when a similar stressful situation has happened to you.
I think the smartest way to deal with these types of fireballs is to future proof your business. Know your rights, legally, and make sure you’re protected where possible, by law, against any future problems.
That’s why, today, I wanted to bring onto this episode Cory Sterling. Through his business Conscious Counsel, Cory provides legal counsel for business owners in the health and wellness space.
Tune in today to learn how to protect your business, and yourself by utilising legal practices.
Breaking the Stigma Around Home Hair Colour…
I’m kind of scared to say this, because I know it’s something that makes a lot of Salon Owner’s eyes roll…
That’s right, today we’re talking about home hair colour.
And I know you might be thinking, “But Larissa, you used to be a hairdresser, why are you talking about home hair colour!?” OK, let me explain…
The stigma around home hair colour is something that’s circulated our industry for years… like, I get it. Why do your hair at home when you can come in and be pampered in my amazing salon… right?!
Right.
But did you know that only 20% of people actually go to Salons? There’s a reason why supermarket haircare brands are so successful… and so I think it’s time we tapped into this market a little more, and started breaking the stigma around home hair colour.
Why miss out on that 80% of clients when there’s a way home hair colour can be done WELL… with a proper consultation from a qualified hairdresser and everything.
That’s why today I’m chatting to Karen Anne from Della Ricca Hair Colour. Della Ricca Hair Colour is an at home colour company done RIGHT. This is sure to change your opinion on this topic, I just know it…