Take your Brand Identity to The Next Level!
Have you ever wondered what people think when they walk past your Salon? Do they love the look of it or do they ignore it and move on?
As human beings we judge, even when we try not to, it’s just part of our nature.
We often read and hear so many recommendations and opinions from others, but let’s be honest, the strongest opinion we make is based on what we first see. That’s why it’s so important as a Salon to be visually appealing – both online and on the street.
How can we expect clients to walk through our doors if there’s nothing they see that draws them in?
In this episode, I’m chatting with the founder of Crowdspring, Ross Kimbarovsky. Knowing all things marketing, he provides us with strategies on how to brand a Salon in ways that attract more clients, more often.
How To: Achieve your Dream Salon!
Let’s face it, being a Salon Owner is challenging at times. It’s not something you instantly know how to master, it takes a lot of learning and adjusting along the way.
There are so many things to nail when it comes to running a Salon, from the team to the clients and sales.
So wouldn’t it be nice to have some simple yet effective advice from someone who’s tackled these aspects themself?
Well today I’m chatting with Mhairi McQueen. Mhairi is a member of my Salon Mastery Coaching Program, and has been in the industry for over 20 years and owned her own Salon for 5 of them.
Having seen amazing results in her salon, she’s filled with many tips on how to achieve them. How amazing that she’s chosen to share them with us!
Let’s tune in and see what advice she has in store for us…
Your Guide to the Ultimate Salon Takeover!
I’m sure at one point or another, you’ve thought about expanding your Salon business, but have you ever thought about taking over a Salon that already exists?
This may sound scary, after all being the new face to a Salon environment and not knowing what to expect isn’t something we particularly like.
Even if you are the leader, you still feel the pressure of making a good impression…
In order for people to cooperate, they need to trust and respect their leader.
There are so many important factors to consider when purchasing a Salon, but I think one of the most important ones is your team.
In order to lead them well, you need to understand who they are.
The reality is, the Salon team is already established and you are walking in expecting them to follow your lead.
So how do you take over a team the right way? Well, today I’m chatting with Vivo founders James & Lynden who have done this. Owning over 90 successful Salons across New Zealand, they share their insights into what it takes to do so.
So let’s tune in to hear what they have to say…
3 Crucial Steps to Make Your Salon Stand Out on Socials
It’s no secret: times have changed.
If you think about it… when was the last time you picked up a phone book to make an appointment purely based on a name and number? Not very often, if at all, right? Gone are the days of going somewhere we know nothing about.
We now live in a digital world overpopulated with online information. Everything we need to know can be found with a few clicks online.
You might be wondering… why is this so relevant to the Salon Industry?
Your clients expect results. They want to be sure they are choosing the best place to get these results. So what will they do? Research and compare.
As a Salon, you need to stand out in this over-crowded digital world . You can’t expect clients to just magically appear…. whether or not they make a booking, starts with you.
So how do you stand out on social media and attract those new clients? In this episode I’m chatting with Andy Seely, who is going to share the 3 most effective tips to improve your salon’s online visibility.
With years of experience in media and sales, Andy is full of expertise when it comes to using digital platforms to help grow a salon business…
The Secret Ingredients to Running A Successful Salon
The vision of running your own Salon is exciting … to begin with.
You get to be the leader and do things your way instead of coming under someone else’s authority. Sounds like the dream, right?
But as you know, the reality of this has its challenges.
It’s all good and well having a vision but actually making it happen takes skill and steps to get there.
Being a salon owner requires a whole new level of expertise… from managing a team, to increasing profit, not to mention being a marketer, salesperson, cleaning lady, counsellor… OMG, it can be overwhelming.
Luckily, there are certain things you can do to not only claim this role with confidence, but to actually see your salon grow at the same time.
That’s why today I’m chatting with beauty salon owner, Sophie Anquetil, to seek her insights on what it takes from you to make your salon successful while juggling ‘all the things’.
Having owned her salon for 12 years and working closely with me through my Salon Mastery Coaching Program, she has learned many valuable tips along the way.