Social media is a fantastic way to get more people knowing about your salon. Platforms such as Facebook and Instagram work really well for salons, they are very visual so you can post high-quality pictures to bring your brand to life. Knowing what to post onto your social media to have the most impact…

  Once upon a time you could get away with a  website, a contact page and some great photos. But if you haven’t thought about digital marketing, you’re really missing out on gaining and retaining new clients. As more and more people turn to Google and social media for information, reviews and shopping choices, it’s…

6 months after I qualified as a hairdresser I opened my first salon in a suburb in Wellington New Zealand. I had not long turned 20. I quickly fell in love with  being a salon owner and running a business. A few years later I opened my 2nd salon in Wellington CBD. After a year or…