Posts by Larissa Macleman
Ultimate Strategies to Being a Great Team Leader
The beauty industry is forever evolving, so there’s no running away from the fact that your Salon must evolve with it, in order to achieve success. This means there will be changes within your team, constantly! Now I know from experience that playing it safe and doing things the same way on repeat can be…
Read Full PostFrom ‘OverWhelmed’ to ‘OverAchieving’ in 5 Steps
As a busy Salon Owner, I’m sure you are familiar with the feeling of overwhelm. In actual fact, this is something I help Salon Owners overcome, every single day.
Running a Salon is a lot, and it can get pretty overwhelming if you don’t have a clear idea of ‘what’ the next right move is for you.
I get it. You try so many different things at once, hoping for some kind of breakthrough… waiting for the one thing that works. The thing is, salon success isn’t achieved this way, and more often than not – it will only lead to frustration and overwhelm.
In this episode, I want to help you overcome this feeling of frustration and overwhelm by sharing a few key strategies with you. When implemented, these strategies will help Salon Owners like yourself decide what the next right move is for you, and how to achieve it.
How To: Achieve the Financial Freedom You’ve Always Desired
As a Salon Owner, you most likely have dreams that are not only for your Salon, but for your personal life as well. Perhaps it’s a dream house, financial freedom, being able to provide for others, or even a gym membership that you can’t quite justify with your current financial situation. It can start to…
2 Hacks to Leading a Growing Team
Growing your Salon: it’s challenging. Can you relate?
Things are forever evolving in Salons; Owners have to constantly adapt systems and processes. Just like any evolution, things start to break. Perhaps what worked before, no longer will. Adapting is not always easy, but it does teach us fundamental lessons in return. Lessons, which I believe, are key to any successful Salon growth.
If you’re anything like I was, you never feel like your Salon is ‘complete’, always striving for improvement – and that’s great! Improving, however, means things can’t stay the same. There have to be constant shifts from ‘norm’ to ‘new’.
Here at Salon Owners Collective, we could not relate more to this. That’s why I’ve decided to bring in one of my very own – team leader and operations manager, Suzy.
Having been with us for over 3 years now, she’s witnessed and learned so many valuable lessons while helping grow the business to where it is today.
She’s chosen to share her two biggest lessons around team management which I know any Salon Owner will find helpful.
Take your Brand Identity to The Next Level!
Have you ever wondered what people think when they walk past your Salon? Do they love the look of it or do they ignore it and move on?
As human beings we judge, even when we try not to, it’s just part of our nature.
We often read and hear so many recommendations and opinions from others, but let’s be honest, the strongest opinion we make is based on what we first see. That’s why it’s so important as a Salon to be visually appealing – both online and on the street.
How can we expect clients to walk through our doors if there’s nothing they see that draws them in?
In this episode, I’m chatting with the founder of Crowdspring, Ross Kimbarovsky. Knowing all things marketing, he provides us with strategies on how to brand a Salon in ways that attract more clients, more often.