Posts by Larissa Macleman

Are you currently in lockdown?

So many salon owners that I know have had to either cut back hours or even worse- close their salons. What I’ve realised, during this difficult time, is that we need to try our very hardest to make the best out of the ‘worst’.

We have been forced to take a step back from working ‘in’ our businesses, which I see as a crucial opportunity to work ‘on’ your business instead.

Fill your days, where you can, with productive activities that will continue to move the needle in your business, even if you can’t actually have the doors open for trading.
Because as a salon owner, it’s your job to keep things moving forward in your business and try as hard as you can to keep things running smoothly (while chaos ensues around the world!)

In this episode, I’m going to share with you the top 7 things you should be working on right now, behind the scenes, to really focus on doing the things you CAN do during this time… rather than those you cannot.

If you’re anything like me, then it will have been your passion for hairdressing that inspired you to open your own Salon.

You went from your Apprenticeship, to working in a Salon as a stylist, to owning your own Salon.
Now, you suddenly have all of these business responsibilities, with no formal business training! Even though you own your own business, the thought of being a “Salon CEO” is a little scary, because that feels like a whole other ball game.

It’s so easy to question yourself- Do I have what it takes? How will I know what to do? Will I enjoy this role?

I get it. But what if I told you that it is possible to make the transition from owner/operator to Salon CEO successfully… even if you feel like you can’t (to begin with)?

In this episode, I’m chatting with Abbie Tong. After owning her salon So You Hairdressing for 6.5 years, Abbie successfully made the transition off the floor in order to become the CEO of her salon. She will share how she reached success after the difficult journey she faced, and how you can too.

The reality of running a salon: is it what you originally envisioned?

It was always a dream of yours to own a Salon, but now that you have achieved this, the reality is that things aren’t always perfect! Relate?

I know how it can feel. You’re so close to living that ideal life you always dreamt of, 

but everyday dramas just keep cropping up and getting in the way! All of a sudden, the dream feels further and further away.

In this episode, I’m chatting with someone who knows this feeling all too well. Having faced a house fire, brand new babies to juggle, team walkouts, and hiring troubles, Mia De Vries has experienced the reality of owning a Salon, and just how far from the ‘dream’ it can sometimes feel…

After owning her salon for 16 years, Mia then founded an online education business called The Secret Fox.

Listen in now as Mia shares how she led her Salon to success, got her dream life back on track… and most importantly, how you can do the same.

I’m sure many Salon Owners have wondered if there is an easy way to ensure clients ALWAYS come back to their Salon.

Well, secrets out… THERE IS! Now I know from experience that it can be super frustrating when the importance of rebookings is stressed to your team, yet they fail to do so. It feels like client relationships are formed, efforts are made, and all for what? As a salon owner, we are hoping it’s so the client returns!

So, I want to help remove this frustration by exposing my most effective client retention strategies that any salon can implement both before and after a service, to ensure the client always returns.

I believe these strategies will not only help future-proof your salon but will also create stronger relationships with your clients.