Larissa Macleman

4 Steps to a Marketing Strategy That Works – Part 2/3

By Larissa Macleman | 14/07/2023

If you’re feeling hoodwinked by social media – then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.

You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!

Your Salon CAN Survive your Strongest Team Member Leaving

By Larissa Macleman | 12/07/2023

I remember it like it was yesterday … one of my strongest team members pulled me aside and delivered those two gut-wrenching words. I’m leaving. And I felt like my whole world had been turned upside down – how could she just leave me like this? To tell you the truth, I felt…

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4 Steps to a Marketing Strategy That Works – Part 1/3

By Larissa Macleman | 07/07/2023

Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it? You feel like there’s no time, no hope and frankly, no point. So you just wing…

Salon Owners: This the Only Way to Make Profit in Your Business

By Larissa Macleman | 30/06/2023

The word PROFIT has a bit of a bad rep these days – often associated with want and greed but you need profit to run a successful business – it’s not negotiable.

Salon owners who aren’t prioritising profit are inevitably condemning themselves to live week to week – paying themselves with the leftovers… If there are any.

Perfectionism Is Ego in Disguise – 3 Mistakes All Creatives Make in Business

By Larissa Macleman | 23/06/2023

Is this you?

You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own.

Only now, you’re bogged down in ‘business stuff’ – payroll, hiring, marketing – what happened to the fun stuff?

So many Salon Owners I know have experienced this – and god knows I did when I opened my Salon.

The problem is, as entrepreneurs we’re used to a certain creative process – but when it comes to business – it just can’t thrive on love, passion, and creativity alone.

On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business.