Posts by Larissa Macleman

Do you remember how you felt when you decided to throw caution to the wind, take a leap of faith and open your own Salon?

And then in what felt like the blink of an eye you’re in the thick of it. Juggling all the “business things” like marketing, recruitment and payroll. And the ah-ha moment that lead me to start my own business felt like a lifetime ago.

You’ve learnt so much, grown as a professional and as a human being – stepped into this crazy new role – but actually, there are lessons still to be learned from your past self – the person who started you on this journey.

A business owners – and leaders of a tribe its so important to be able to recognise the signs of a broken or deteriorating team culture in your Salon.

Culture, whether intentionally designed or allowed to manifest organically plays a vital role in the success of your business.

And there are some telling signs that are often missed by Salon Owners, of a culture that needs attention.

And failure to recognise these things as symptoms of a larger problem will cause the problem to worsen over time.

I don’t want that for you. Thats why today on the Salon Owners Collective Podcast I’m going to reveal the 3 signs that your Salon culture needs attention – and what to do about it.

What does culture look like in your Salon?

If a client walked into your Salon today – what would they notice about your team?

And you as their leader?

Because trust me – they are noticing.

They’re noticing the attitudes, behaviours and habits exhibited by your team – and it’s painting a picture of your culture.

Why is this important? – because the culture in your salon is reflected in the experience you give your clients.

So how do you make sure that the experience you’re providing and the culture you’re demonstrating reflects your values and purpose as a business?

One thing I’ve noticed working with Salon Owners is that a lot of them will tell me that they don’t have a mission or vision for their business.

But what they really mean is they don’t have a DEFINED mission and vision that they can communicate to their team.

It’s so important to have this because your mission and vision not only create unity within your team…but also give your team members a glimpse into the future. And like I always say – team members leave when they can’t see a future with you.

In this episode of The Salon Owners Collective Podcast I reveal the fundamentals of how to define and communicate your mission and vision and how to use team workshops to involve your team in setting the values that will be critical to living that mission and realising that vision.

Here’s a question for you – exactly how much are you investing in your Salon Marketing? – and how much return on investment are you getting?

I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.

I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know – you’ve been winning it.

Well what if I told you there’s actually a formula for this – a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?