5 Keys to Inclusive Salons

“It's about creating a space where everyone feels valued and respected”

 

Have you ever walked into a room and felt uncomfortable?

 

Maybe there’s lots of loud music, the chair fabric feels itchy, the writing on the flyer is too small for you to read or you don’t feel, as a unique person,  represented…

 

Now, what if that room was your own Salon?

 

As Salon Owners, we pride ourselves on creating a warm and welcoming environment for our clients and teaM but we’ve forgotten one important part of comfort… inclusion. 

Here are 5 Keys to Inclusive Salons 

Understanding the Shift

 

As times have changed, so have our client's expectations of what makes a Salon truly welcoming. Whether you're a stylist or a salon owner, embracing inclusivity isn't just about staying trendy; it's about being on the right side of history. 

 

Salons have always been a place for people to come and feel their best, but now more than ever, it’s about creating a space where everyone feels valued and respected.

 

Today's clients seek more than just great hair… they crave an environment where they feel respected and valued for who they are. By prioritising inclusivity, salons can not only broaden their clientele but also cultivate a sense of belonging that keeps clients coming back for more.

 

Celebrating Diversity

 

Diversity isn't just about what meets the eye, it’s about celebrating diversity in all its forms, whether it's understanding the needs of clients with disabilities or embracing the beauty of neurodivergence. 

 

By embracing diversity, salons can tap into a rich tapestry of experiences and perspectives, creating an atmosphere that fosters creativity, empathy, and genuine connections with clients.

 

Creating Safe Spaces

Ever walked into a salon and felt an instant connection? That's the magic of a safe space - a place where you feel not just welcomed, but truly understood. 

 

You need to make sure that every person who walks through your Salon’s doors feels like they belong here, no matter who they are of where they come from. 

 

Creating a welcoming environment starts with the little things - the warm greetings, the thoughtful questions, and above all, the genuine listening. 

 

You need to create an environment where clients and team members alike feel seen, heard, and valued. Because when you foster this sense of belonging, that's when the real magic happens.

 

Walk the Talk

Talk is cheap, action is gold. you need to walk the talk when it comes to inclusivity. Whether it's adopting gender-neutral pricing, offering accessible services, or standing up against discrimination, every decision counts. 

It's about creating an environment where everyone feels not just accepted but celebrated.

Inclusivity isn’t just about saying the right things, you also need to do the right things.

 

 

Empowering Your Team

Behind every great Salon is a team of rockstars. Empowering your team isn't just smart business - it's essential for nurturing a culture of inclusivity. 

By promoting open dialogue, embracing diverse perspectives, and championing each team member's unique strengths, you're not merely managing a salon - you're cultivating a tight-knit family. 

And when your team feels like they are part of your family, they're not only more engaged and creative but also deeply committed to delivering outstanding service. 

This is the secret sauce to success in the ever-evolving world of salons.

 

Inclusivity is a roadmap to success in the salon industry. By embracing diversity, creating safe spaces, and empowering your team, you're not just keeping up with the times—you're setting the standard for inclusivity in your community.

 

Just a quick recap:

• Understand the shift in what clients feel is a comfortable Salon
• Understand how your Salon can become more inclusive
• Empower your team to embrace diversity

 

Learn more about building an inclusive Salon by listening to the Salon Owners Collective Podcast episode - Your Salon Wasn’t Comfortable… with Shortcuts co-founder, Jo Burgess.

 

Shortcuts have crafted a whitepaper titled “3 Key Numbers That'll Skyrocket Your Revenue”. This isn't your average read—it's a game-changer, designed specifically for salon owners like you, ready to level up their game. Click  HERE to download.

 

Salon Owners, are you ready to become a $1 Million+ Salon WITHOUT working more hours… did I mention you can also reach $1 Million+ by working LESS hours? 

I created The Salon Mastery Programme for Salon Owners, like you, to achieve Freedom AND Profits can WITHOUT stress and overwhelm.

If you want to join this community, please reach out, I’d love to chat. Let's find out if Salon Mastery is a good fit for you.