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How to Encourage Your Stylists and Boost Your Salon’s Sales in the Process

Do you have some stylists who seem to have a tough time connecting with clients? Thus making it difficult to get rebookings?

How about stylists who are afraid of selling? You’ve got incentives in place, but it doesn’t seem like enough, and you need those sales numbers to keep up your profits.

This is the point that you might be feeling frustrated with your team and pulling out your hair wondering whether they’re worth all the aggravation.

First, let’s put things into perspective…

Are these stylists who have a great eye and do beautiful work?

Are they timid because a mindset/confidence block is lingering or because there’s a motivation or attitude problem?

If you have stylists on your team who do beautiful work, have the drive, but lack confidence, don’t fret, this can all be solved with some coaching and leadership from you.

(Isn’t it funny how the problems we think are external actually require our gifts of leadership as the solution?! This is called being a bonafide salon owner, babe!)

Here are my top two methods for finding common ground with your hard-to-connect stylists so you can encourage them, and boost your salon’s sales in the process.

How to Encourage Your Stylists and Boost Your Salon’s Sales in the Process (1)

1) Teach Them Personality Matching

Whenever we encounter a stylist who struggles to make a connection with their client, we’ll often encourage them to ask their clients questions and challenge them to talk more, which typically doesn’t work.


Because your stylist is usually thinking, “What in the world do I talk to them about after we’ve talked about their hair?”

Thankfully, there’s a simple solution to this, and it’s likely one you already do with your clients and even your employees; you personality match.

In other words, you shift your tone, mannerisms, and conversational style and flow to fit the person you’re engaging with.

Now, this isn’t to say you’re inauthentic, but chances are you’ve honed in on the art of “reading” your subject and knowing how to match their mood and personality so that you can be on the same frequency, and as a result, have a great conversation or interaction.

For example, let’s say you have a loud and boisterous client loves a fun-loving gab session when she comes to the salon. And you also have another client who is soft-spoken and friendly, but a little shy. Naturally, we can see how our approach to interacting with those two people needs to be different, and by “different,” I mean similar to their personalities in order not to make them feel off-put.

The nerdy word for this is “neuro-linguistic programming,” but essentially it’s personality matching.

So, rather than worrying about the behavior of your employee, encourage them to match the speed and tone of their clients in the chair and give them something else to focus on rather than “what do I ask them or talk about?”

Simply allow the client to steer the conversation and follow (or instead, match), their lead…after all, it’s all about your client anyhow!

2) Show Them Incentive Matching

Now perhaps your stylist doesn’t need help with connecting conversationally, but when it comes to converting a sale, they’re completely lost.

It feels awkward for them, they don’t understand the importance of product sales, and as a result, they don’t hit their goals.

Maybe you’ve tried to put together (what you thought) was a great incentive program, but per usual, the only stylists who got the rewards were your same top sellers.

Rather than creating a blanket incentive program based on commission, which will just make your job even more difficult since money may not motivate your stylists, you’ll need to meet each employee with where they’re at on their sales approach and journey.

This may mean coming up with personalized sales goals as well as an incentive structure that matches their motivation.

Regardless of which route you take, it’s up to you to be their guide and their coach.

Get them up to speed with product knowledge, teach them about numbers and tracking in a way that excites, and build up their confidence by coaching them through improving their sales skills and blasting through their mental or money blocks.

Once you’ve leveraged those two methods, I guarantee you’ll see a shift in your stylists. In their attitude, confidence, motivation, and, yes, their sales numbers.

For more resources on how you can coach your rockstar team for excellent retention and sales, be sure to look at the Salon Owners Collective HUB, a resource hub filled with strategies, trainings, and the community you need to build a business and life of Freedom & Profit.

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.