Put Yourself Out There
It’s a real thing… FEAR of being online – False Evidence (of) Appearing Real or a gut feeling pointing you in the right direction, but what about thinking “what’s the BEST that would happen, getting your business online?” ?
You don’t need to put yourself online, if you feel comfortable sharing your personal your journey great, but it’s really about showcasing your salon.
One of the objections I hear often, which stops salon owners getting more social-media-active or building an online profile for themselves is the ever-present fear of putting yourself out there – publicly.
Earlier this year I met Emma and Carla, aka The Merrymaker Sisters, two awesomely fun sisters who have built a strong & loyal Instagram following of over 60 thousand for their health and lifestyle business!
I’m always inspired by and learn a lot from those outside the salon industry, and these girls are more than inspiring because they not only take action but they have energy to-boot! Not to mention there is a lot to be learnt from their Instagram tips and their attitude to building engaged communities online, and translating them into loyal customers on or off line.
About the author, Larissa
With 20 years as a Successful & profitable Salon Owner, leading a team of 30 and developing industry-first technology.
I’ve dedicated my career to helping salon owners achieve Finiancial & personal success.
After selling my salon, I founded the Salon Owners Collective and created the Salon Mastery Program, empowering owners to grow $1M+ salons with Rockstar Teams and powerful profits.
When I’m not running a team of 11, developing growth programs I’m a mum of two, and renovating our family home