We live in a digital age, so having a strong online presence for your salon should be a strong part of your marketing story toward growth and success. This week on the podcast we chatted with Stacey from The Social Clique about building an enviable online brand which will translate into clients bookings.
Stacey started her career working as a journalist for top media outlets and glossy magazines until she was made redundant from her dream job – forcing her to reassess her career path. She moved from print to digital and now works with small business like salon owners to help them get seen and heard in a busy online space through social media content creation (awesome social media posts for example).
In this interview, we cover 3 Tips To Create Your Social Strategy and The Secrets To Success in business and in life in general.
Identify Your Target Audience
The first step in any successful digital campaign should be to identify your target audience. It’s vital you analyse this regularly and take a look at who you already work with as well as your potential clients – once you unlock this information it’s like finding the key to a treasure chest of information for your business!
If you don’t know who you’re talking to, your talking to nobody – as Seth Godden says, ‘everyone is not your customer!’. Listen to this episode to learn more about the Social Clique.