It’s a real thing… FEAR of being online – False Evidence (of) Appearing Real or a gut feeling pointing you in the right direction, but what about thinking “what’s the BEST that would happen, getting your business online?” ?
You don’t need to put yourself online, if you feel comfortable sharing your personal your journey great, but it’s really about showcasing your salon.
One of the objections I hear often, which stops salon owners getting more social-media-active or building an online profile for themselves is the ever-present fear of putting yourself out there – publicly.
Earlier this year I met Emma and Carla, aka The Merrymaker Sisters, two awesomely fun sisters who have built a strong & loyal Instagram following of over 60 thousand for their health and lifestyle business!
I’m always inspired by and learn a lot from those outside the salon industry, and these girls are more than inspiring because they not only take action but they have energy to-boot! Not to mention there is a lot to be learnt from their Instagram tips and their attitude to building engaged communities online, and translating them into loyal customers on or off line.