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Put Yourself Out There

It’s a real thing… FEAR of being online – False Evidence (of) Appearing Real or a gut feeling pointing you in the right direction, but what about thinking “what’s the BEST that would happen, getting your business online?” ?

You don’t need to put yourself online, if you feel comfortable sharing your personal your journey great, but it’s really about showcasing your salon.

One of the objections I hear often, which stops salon owners getting more social-media-active or building an online profile for themselves is the ever-present fear of putting yourself out there – publicly.

Earlier this year I met Emma and Carla, aka The Merrymaker Sisters, two awesomely fun sisters who have built a strong & loyal Instagram following of over 60 thousand for their health and lifestyle business!

I’m always inspired by and learn a lot from those outside the salon industry, and these girls are more than inspiring because they not only take action but they have energy to-boot! Not to mention there is a lot to be learnt from their Instagram tips and their attitude to building engaged communities online, and translating them into loyal customers on or off line.

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.