Investing In a Marketing Return
Here’s a question for you – exactly how much are you investing in your Salon Marketing? – and how much return on investment are you getting?
I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.
I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know – you’ve been winning it.
Well what if I told you there’s actually a formula for this – a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?
Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there’s so much content – there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
10 Hiring Tips for Salons
Do you feel like recruiting great staff, god – even any staff – in the hair and beauty industry is just getting harder and harder?
Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?
But now, the tides have changed – and it’s not enough just to be hiring – you’ve got to be actively recruiting…
3 Secrets to Becoming The Salon CEO
What does it really mean to be a Salon CEO? This is a question that I personally spent the best part of 20 years working my way through when I owned my own Salon.
And ultimately I landed on this: being a Salon CEO means taking control of both your business so that it facilitates your life and the life you’re working towards. Because as you’ve heard me say time and again we work to live we DO NOT live to work.
It’s the very thing that possessed you to open your own Salon in the first place right? FREEDOM – to live your life on your terms.
But how do we achieve this?
How to Handle Bad Days Like a Bad B*tch
As a business owner do you ever have bad days, but feel like you can’t let anyone know – you’ve just got to soldier through because you’re not just a busisness owner, are you?
You’re a boss, a mother, a partner – people are counting on you to have your shit together.
Often in the business world, we celebrate positivity, success and productivity so much that its easy to feel like other people don’t have bad days.
But i’m here to tell you that they do…