3 Secrets to Building a Confident, Self-Sufficient Team Who Don’t Need You
What does culture look like in your Salon?
If a client walked into your Salon today – what would they notice about your team?
And you as their leader?
Because trust me – they are noticing.
They’re noticing the attitudes, behaviours and habits exhibited by your team – and it’s painting a picture of your culture.
Why is this important? – because the culture in your salon is reflected in the experience you give your clients.
So how do you make sure that the experience you’re providing and the culture you’re demonstrating reflects your values and purpose as a business?
The Importance of Mission and Vision for Salon Team Culture
One thing I’ve noticed working with Salon Owners is that a lot of them will tell me that they don’t have a mission or vision for their business.
But what they really mean is they don’t have a DEFINED mission and vision that they can communicate to their team.
It’s so important to have this because your mission and vision not only create unity within your team…but also give your team members a glimpse into the future. And like I always say – team members leave when they can’t see a future with you.
In this episode of The Salon Owners Collective Podcast I reveal the fundamentals of how to define and communicate your mission and vision and how to use team workshops to involve your team in setting the values that will be critical to living that mission and realising that vision.
Investing In a Marketing Return
Here’s a question for you – exactly how much are you investing in your Salon Marketing? – and how much return on investment are you getting?
I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.
I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know – you’ve been winning it.
Well what if I told you there’s actually a formula for this – a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?
Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there’s so much content – there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
10 Hiring Tips for Salons
Do you feel like recruiting great staff, god – even any staff – in the hair and beauty industry is just getting harder and harder?
Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?
But now, the tides have changed – and it’s not enough just to be hiring – you’ve got to be actively recruiting…