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My Opinion: To Specialise or NOT to Specialise?

“Is it best to specialise in one area of hair or beauty… or try to appeal to a wider audience?” 

This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people.

And I know how you feel! You often feel like you don’t want to narrow down your options… because that seems counter-intuitive, right?!

But then again, you see so many other Salons & Spas out there targeting a super-specific audience, and you wonder whether you should start doing the same…

I actually have a super strong opinion on this… it’s one that I really believe in whole-heartedly. 

Tune in to this ep to hear my thoughts…

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About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.