My Opinion: To Specialise or NOT to Specialise?
“Is it best to specialise in one area of hair or beauty… or try to appeal to a wider audience?”
This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people.
And I know how you feel! You often feel like you don’t want to narrow down your options… because that seems counter-intuitive, right?!
But then again, you see so many other Salons & Spas out there targeting a super-specific audience, and you wonder whether you should start doing the same…
I actually have a super strong opinion on this… it’s one that I really believe in whole-heartedly.
Tune in to this ep to hear my thoughts…
Let’s chat…
I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into messenger & chat!
Recommended Links
CLICK HERE to join the Salon Owners Collective Facebook Group
About the author, Larissa
With 20 years as a Successful & profitable Salon Owner, leading a team of 30 and developing industry-first technology.
I’ve dedicated my career to helping salon owners achieve Finiancial & personal success.
After selling my salon, I founded the Salon Owners Collective and created the Salon Mastery Program, empowering owners to grow $1M+ salons with Rockstar Teams and powerful profits.
When I’m not running a team of 11, developing growth programs I’m a mum of two, and renovating our family home