Engaging Clients During a Global Pandemic

I think the most accurate word to describe the past year in our industry has been: unpredictable.

With the global pandemic rocking Hair & Beauty Salons across the globe, and most closing their doors at one point or another, it’s important to remember that we always need to be prepared for anything. 

And a huge aspect of that, which I saw many Salon Owners struggle with in lockdown especially, was keeping their clients engaged.

Hair & beauty professionals strive in that 1:1, client-facing environments, so when we were stripped of this ability… it was scary, to say the least!

That’s why today, I’m chatting with Dani Everson. Dani is a Salon Owner & Skin Entrepreneur who specializes in super creative & popular ways of engaging her clients; during the Pandemic, but also in everyday life.

Tune in today to hear Dani’s best advice on engaging clients and how to keep clients loyal to your Salon business.


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About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.