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Finding a Framework and Building a Platform to Develop Your Expertise

Ever wonder how it is you become an “expert”? Yes, years of experience is undoubtedly a factor, but so is having a solid framework for your technique and a platform that allows you to share it.

With over 30+ years experience both behind the chair and as a salon owner, today’s guest, Geoffrey Herberg, grounded his expertise in the education space by founding GEOFFREYHERBERGEDUCATION. In addition to his acclaimed educational courses, he has also brought his work to the global level as an ambassador for some of the salon industry’s leading brands, and today he’s spilling his secrets and top tips for getting started developing your unique expertise.

In this episode Geoffrey shares with us:

  • How to create a framework around your technical expertise so you can go forth with  serving your clients with confidence
  • His top tips for conducting a successful consultation that will result in a happy clients
  • Why it’s worth seeking ambassador opportunities, plus the strategic steps you can take today to begin building your influence and widen your ambassador opportunities

CLICK HERE to learn more about GEOFFREY HERBERG EDUCATION and his array of award-winning courses. 



About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.