Navigating the Intersection of Business and Marketing Strategy

By Larissa Macleman | 18/03/2018

I’ve always been fascinated by business and marketing strategy because while they are different in their purpose and execution, they are also very much intertwined, and today’s guest on the Salon Owners Collective podcast has done a fantastic job of navigating the intersection between them with her expert skill set.

In today’s episode, I’m talking with Leah Latini, Founder and Director of Marketing to Scale, about her top business tips as they relate to marketing.

As you listen to our conversation, you’ll learn:

How to break free of the fun and dreamy “planning stage” of business and get into the action steps that will help us reach our goals
Why it’s critical to straight up ask for the sale and embrace low-hanging fruit to avoid leaving money on the table
Why Leah is a firm believer in simultaneous lead and revenue generation
The opportunities available in creating your own voucher program for your salon
How to embrace feeling uncomfortable as you grow in your business

CLICK HERE to learn more about how Leah serves her clients and grows their revenue through strategic inbound marketing at Marketing to Scale.

About the author, Larissa

Business Coach helping Salons reach $1 Million+: After 20 years as a Salon Owner, I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylists.

I realised that I love helping Salon’s with their marketing, implementing the latest technology and developing strategies that have been proven to help Owner who smarter, not harder in their Salon business.

I founded Salon Owners Collective nearly 10 years ago as an online community with the mission of inspiring and empowering Salon Owners across the globe, to build a business of Freedom & Profit without stress and overwhelm. We have already helped 10+ Owners reach $1 Million+ success.