How to Capture, Connect and Convert: Building a Relationship With Your Followers

By Larissa Macleman | 07/04/2019

As social media dominates the Salon Industry more and more, it is so easy to get caught up in the world of followers, likes and comments. It is so easy to allow your perception of your own success, and others’ success, to be skewed by Social Media. And it is so easy to forget why you’re even posting and who you’re even posting for.

In this episode of the Podcast, I am joined by Jamie Dana. Jamie and I discuss how to accomplish those goals that you have for your business by making use of the tools you have right in front of you. When it comes to Social Media, it is important to take a step back and remember your “why.”

Today, Jamie tells us how to do that, and how to have fun with Instagram in a way that can be both beneficial for you and your clients. When you’re having a dull, quiet season and you’re constantly going uphill and against the grind, there is a way to come out on top. Make sure you tune in below to hear how.

In today’s episode you’ll hear:

How to rethink your approach to posting
Why simply being present on Social Media isn’t enough
What to do to start a conversation with your followers
Ways to boost engagement with clients online
Tips for adding value to your content
All about remembering your “why”

About the author, Larissa

With 20 years as a Successful & profitable Salon Owner, leading a team of 30 and developing industry-first technology.

I’ve dedicated my career to helping salon owners achieve Finiancial & personal success.

After selling my salon, I founded the Salon Owners Collective and created the Salon Mastery Program, empowering owners to grow $1M+ salons with Rockstar Teams and powerful profits.

When I’m not running a team of 11, developing growth programs I’m a mum of two, and renovating our family home