Building an Authentic Salon Brand
Creating a brand that gets noticed and attracts new clients takes more than a pretty Logo, nice fonts and cool colours. Even a great digital presence on it’s own is just not enough.
Claire Spalding from My Brand Story talks about the secrets of Big Brands you know and love and how you can take steps to get clarity on your brand’s purpose and mission.
Making this the centre of all the decisions you make in developing your business and your team is the REAL key to success.
This interview is more than a chat about Logos’ and more about your business purpose – all part of building an authentic brand.
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About the author, Larissa
With 20 years as a Successful & profitable Salon Owner, leading a team of 30 and developing industry-first technology.
I’ve dedicated my career to helping salon owners achieve Finiancial & personal success.
After selling my salon, I founded the Salon Owners Collective and created the Salon Mastery Program, empowering owners to grow $1M+ salons with Rockstar Teams and powerful profits.
When I’m not running a team of 11, developing growth programs I’m a mum of two, and renovating our family home