Building a Brand Stronger than the Team you Employ

You're sick of your team running a muck, making you feel like you're a prisoner in your own business. You just get things sorted and under control and then the next thing happens, a baby is due, she’s giving up her trade or off on her big OE … just moments after she qualifies!

This Podcast is all about how to Build a brand that is stronger than the team you employ!

As busy salon owners, we often find ourselves so focused on growing the team and keeping them happy that we forget to take the time to build the brand and culture inside our salon.

What we end up with is a team who dictate where and when things get done. And when your team rule the roost, you’re setting yourself up to fail.

We’ve all been there…

  • Staff who turn up late - or worse still, not at all!
  • Throwing tantrums at work and bringing their personal life into the salon
  • Staff who leave as soon as you’ve trained them, taking your clients with them!

It’s a catch-22 situation - you want to work with and build your team, but you're scared if you invest too much in them, they will build up clients and leave you high and dry.

But if you don’t take the time to build them up, they’ll quickly get bored, not earn enough and leave anyway!

Listen to this Podcast and I will give you 3 ways to build your brand from the inside out.

Need some more help? Come join The Salon Owners Collective Mastermind Coaching … enrolling now - I help you do exactly this, get out from behind the chair and grow your business.

Recommended Books

The E-Myth by Michael Gerber

One Minute Manager Builds High Performing Teams by Ken Blanchard

 

PS:  Need to learn more about how to conquer your Salon Social Media Marketing? Join me on the Turn Likes into Bookings Salon Social Media course. Enrolling Now!

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About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.