4 Steps to a Marketing Strategy That Works – Part 1/3

Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it? 

You feel like there’s no time, no hope and frankly, no point. So you just wing it – and hope for the best. 

But deep down you know that what you really need is a strategy, right? Well then, this is for you. 

In this 3 part series of the Salon Owners Collective Podcast, marketing coaches Bel and Braeley the 4 steps to building a marketing strategy unique to your Salon – so that you can attract your dream client AND get them from your socials to the salon chair. 

Starting with part 1: how to identify and attract not just any clients, but your dream client. Because if you’re marketing to everyone – you’re marketing to no one. 

Here are three reasons why you should listen to the full episode:

  1. Find out how to identify and attract your ideal client
  2. Learn the exact demographics you need to know to communicate to them directly. 
  3. Discover your hero service and how to use to get the edge over your competition. 

Let’s chat…

I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!

Resources:

CLICK HERE to join the Profitable & Successful Salon Owners Facebook Group

CLICK HERE for our 10 marketing strategies specifically for Smart Salon Owners (that’s you).

About the author, Larissa

Business Coach helping Salons reach $1 Million+: After 20 years as a Salon Owner, I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylists.

I realised that I love helping Salon’s with their marketing, implementing the latest technology and developing strategies that have been proven to help Owner who smarter, not harder in their Salon business.

I founded Salon Owners Collective nearly 10 years ago as an online community with the mission of inspiring and empowering Salon Owners across the globe, to build a business of Freedom & Profit without stress and overwhelm. We have already helped 10+ Owners reach $1 Million+ success.