For salon owners with a team
Scale your salon
to $1 million
Real profit. Time back. A team that grows without you holding it together. No more winging it.
"The salon is running the best it ever has, while I'm putting in very minimal work."
Hannah Lane · Berry Lane Hair
The SalonCEO Podcast · New every week
The salon owner's
weekly reset
How to step up as a salon CEO, lead a team that delivers, and build a salon that's profitable and successful.
New every week with Larissa and Joel.
Latest episodes
3 Reasons Your Recruitment Ads Don’t Work
Isn’t it frustrating when you’re looking to hire someone new, but your recruitment ad gets 0 applications?
Every time you put an ad out, you think to yourself that ‘this time will be different and you will finally get your dream team member applying to work for you… but in reality, the results are disappointing and totally uninspiring.
Continue Reading
Does Salon Marketing Actually Work?
What if I told you that in order to scale your Salon business Growth, you need to nail these three things:
An effective marketing strategy, understanding your clients, and growing a team.
I see so many Salon Owners start to grow exponentially, but then all of a sudden hit a plateau. They can’t seem to move the needle in their business or have the momentum to keep this growth sustainable, especially with team challenges, family time and life outside of the Salon walls…
It can feel totally overwhelming, like you are in a business rut!
However, I believe that with an effective and consistent marketing strategy, and an understanding of what makes your clients tick, you can truly master the art of attracting and retaining clients in your Salon.
I know this is never as easy as it sounds. But if you can nail your client-attraction strategy, understand what makes your clients return (or not), and how to keep new clients coming in your doors without you stepping foot into your Salon doors…your Salon growth will be unstoppable.
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The Female Entrepreneur’s Guide to Salon Marketing
You know you need to do it, but the actual doing part isn’t as easy as it looks, right? After all, you are busy enough putting out fires within your team, dealing with clients, your own family, and global pandemics, where do you have the time to create a marketing strategy?
This is something I hear all the time from Salon Owners, and did you know…
Throwing offers and promotions across your Social Media channels without considering whether it’ll resonate with your ideal client and what outcome you want to achieve will only create a marketing message that seems inconsistent and confused…it is not going to give you the results you want…so hold fire on “posting” that 20% “off” offer for now!
Continue ReadingSound familiar?
The business is running on your shoulders
It's not a people problem
It's a plan problem
Here's the plan · Free 28-minute masterclass
The $1 Million Salon Growth Plan™
Your team, your profit, or you? Find out which one is holding your salon back, and the exact roadmap to fix it.
- Your growth stage
- What's holding you back
- What to fix first
Results
Owners who stopped winging it
"Today I will hit $1 Million turnover. I've done a lot of coaching over the years and this is by far the best."
Lemani Hair
"It changed my business 100%. I no longer work behind the chair and only go into my salon company 12 hours a week."
Posh Salon and Boutique
"Highest sales, client retention, average spend, rebooking and new client visits, and the lowest wage bills I've EVER had."
Elle J Hair
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Out of your head
Into a system your team can run
MySalonCEO is your salon's operating system. Jemima, your AI operations manager, runs it with you.
The team behind your growth
10+ years coaching owners to their next level
For more than a decade, our coaches have been inside salons like yours. 2,458+ owners later, we know what holds a salon back at every stage, and exactly what moves it forward.
Led by founders Larissa and Joel, with a team of specialist coaches across profit, team, leadership and growth. One roadmap, built from what actually works on the salon floor.
Salon Mastery · Strategy call
No more winging it
Scale your salon
to $1 million
Real profit, time back, and a team that grows without you holding it together. It starts with one conversation about where your salon is now, and what it takes to get to $1 million.
- You own a salon with a team, and you're ready for the next level
- The revenue is growing, but the profit and your time aren't
- You want a proven roadmap, not another round of winging it
2,458+ salon owners coached · 10+ years · 3x Global Salon Business Award winner
What happens on your call
A focused conversation about your salon, your numbers and your next move.