Salon Mastery
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Salon Owners Collective Podcast
3 Crucial Steps to Make Your Salon Stand Out on Socials
It’s no secret: times have changed.
If you think about it… when was the last time you picked up a phone book to make an appointment purely based on a name and number? Not very often, if at all, right? Gone are the days of going somewhere we know nothing about.
We now live in a digital world overpopulated with online information. Everything we need to know can be found with a few clicks online.
You might be wondering… why is this so relevant to the Salon Industry?
Your clients expect results. They want to be sure they are choosing the best place to get these results. So what will they do? Research and compare.
As a Salon, you need to stand out in this over-crowded digital world . You can’t expect clients to just magically appear…. whether or not they make a booking, starts with you.
So how do you stand out on social media and attract those new clients? In this episode I’m chatting with Andy Seely, who is going to share the 3 most effective tips to improve your salon’s online visibility.
With years of experience in media and sales, Andy is full of expertise when it comes to using digital platforms to help grow a salon business…
Continue ReadingThe Secret Ingredients to Running A Successful Salon
The vision of running your own Salon is exciting … to begin with.
You get to be the leader and do things your way instead of coming under someone else’s authority. Sounds like the dream, right?
But as you know, the reality of this has its challenges.
It’s all good and well having a vision but actually making it happen takes skill and steps to get there.
Being a salon owner requires a whole new level of expertise… from managing a team, to increasing profit, not to mention being a marketer, salesperson, cleaning lady, counsellor… OMG, it can be overwhelming.
Luckily, there are certain things you can do to not only claim this role with confidence, but to actually see your salon grow at the same time.
That’s why today I’m chatting with beauty salon owner, Sophie Anquetil, to seek her insights on what it takes from you to make your salon successful while juggling ‘all the things’.
Having owned her salon for 12 years and working closely with me through my Salon Mastery Coaching Program, she has learned many valuable tips along the way.
Continue ReadingProtect Your Salon When She Says “I’m Leaving”
There are a few questions that I often get asked in my work with Salon Owners…
But without a doubt, one of the most common, and most stressed questions sounds like this:
“My team member is leaving… and they’re opening a Salon down the road! HELP!”
OMG… I get the pain, this is a seriously stressful situation.
And there are actually quite a few problems like this that crop up for Salon Owners… like, i’m sure as you read this you can picture a time when a similar stressful situation has happened to you.
I think the smartest way to deal with these types of fireballs is to future proof your business. Know your rights, legally, and make sure you’re protected where possible, by law, against any future problems.
That’s why, today, I wanted to bring onto this episode Cory Sterling. Through his business Conscious Counsel, Cory provides legal counsel for business owners in the health and wellness space.
Tune in today to learn how to protect your business, and yourself by utilising legal practices.
Continue ReadingSalon Owners Collective Blog
Why More Staff ≠ More Profit… And What Works Instead
Why More Staff Won’t Fix Your Salon’s Profit Problem Salon Owners- have you ever thought, “If I just had more staff, everything would finally fall into place”? I used to believe that too. Back when I had my own salon, I was convinced a bigger team was the golden ticket to more profit, more…
Read the full articleWhen Your Salon’s Top Performer Becomes the Problem
When Your Top Performer Becomes the Problem You know the one… she smashes her targets, has the highest rebooking rate, brings in the biggest commissions, and now suddenly, she’s rolling her eyes in team meetings, ignoring the group chat, and kind of just… doing her own thing. And while the rest of your team are…
Read the full articleDitch Burnout & Build a Business That Runs Itself
“Preparing for the future isn’t just an option… it’s essential!” Have you ever felt like selling your salon just to escape the stress? If so, you’re not alone. Running a salon can feel like an endless cycle of firefighting, decision fatigue, and exhaustion. I remember when I was deep in the trenches, constantly putting…
Read the full article