One thing I’ve noticed working with Salon Owners is that a lot of them will tell me that they don’t have a mission or vision for their business.

But what they really mean is they don’t have a DEFINED mission and vision that they can communicate to their team.

It’s so important to have this because your mission and vision not only create unity within your team…but also give your team members a glimpse into the future. And like I always say – team members leave when they can’t see a future with you.

In this episode of The Salon Owners Collective Podcast I reveal the fundamentals of how to define and communicate your mission and vision and how to use team workshops to involve your team in setting the values that will be critical to living that mission and realising that vision.

Here’s a question for you – exactly how much are you investing in your Salon Marketing? – and how much return on investment are you getting?

I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.

I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know – you’ve been winning it.

Well what if I told you there’s actually a formula for this – a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?