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Salon Owners Collective Podcast
Investing In a Marketing Return
Here’s a question for you – exactly how much are you investing in your Salon Marketing? – and how much return on investment are you getting?
I’m talking about the money you invest into marketing your Salon, versus the return you get from NEW CLIENTS booking into the Salon.
I can feel the shoulder struggling and the eyes darting around the room from here. Let me guess, you’ve got no idea because like most Salon Owners I know – you’ve been winning it.
Well what if I told you there’s actually a formula for this – a simple formula that will analyse the effectiveness of your current marketing AND tell you how much to invest (and where to invest it) based on those findings?
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Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there’s so much content – there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
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10 Hiring Tips for Salons
Do you feel like recruiting great staff, god – even any staff – in the hair and beauty industry is just getting harder and harder?
Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?
But now, the tides have changed – and it’s not enough just to be hiring – you’ve got to be actively recruiting…
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How to Enjoy a Stress-Free Holiday as a Salon Owner
“I need a fricken holiday… but I can’t leave my team!” Holidays are supposed to be a time to relax and rejuvenate… yet for Salon Owners, they bring a whole lot of anxiety and stress. And that’s before you even think about booking anything! There’s an overwhelming fear that if you go on holiday,…
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The Secret to a Million Dollar Mindset
“What the heck am I doing” I started my Salon at 20, 6 months after my apprenticeship… and I didn’t know what the heck I was doing. I was just winging it. I was exhausted and wanted to keep pushing through, even though I wasn’t making any money! I decided one day that…
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The Right Time to Recruit… is NOW!
“I am suddenly feeling quite panicked” I recently had a Salon Mastery owner reach out to me, worried that she wasn’t leaving her team with enough support whilst she goes on a 3 week Europe holiday. But, what do you do? Do you take the risk and recruit a Front of House…
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