How to: Make Your Salon Go Viral in Fifteen Seconds

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When it comes to social media marketing, having a post go viral is the ultimate success story – right?

And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.

Now, i know what you’re thinking – isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit… embarassing?

Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram…

4 Steps to a Marketing Strategy That Works – Part 3/3

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Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar.

Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back.

You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish – what does any of it mean?

4 Steps to a Marketing Strategy That Works – Part 2/3

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If you’re feeling hoodwinked by social media – then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.

You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!

4 Steps to a Marketing Strategy That Works – Part 1/3

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Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it?  You feel like there’s no time, no hope and frankly, no point. So you just wing…

How to Make More Money From the Clients You Already Have

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If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.
And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could.

It’s like this

Let’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you?

Now, I’m not saying that more clients don’t equal more money – but wouldn’t it be ideal if you could make more money without campaigning for new clients?

In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%.

So that when you do attract new clients, you make more money from them, too.