Building a Brand Story – The Importance of Social Media

Do you ever feel overstimulated by content on the internet?

Like, there’s so much content – there’s just no way you can possibly take it all in.

It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?

With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?

On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.

How to: Make Your Salon Go Viral in Fifteen Seconds

When it comes to social media marketing, having a post go viral is the ultimate success story – right?

And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.

Now, i know what you’re thinking – isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit… embarassing?

Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram…

4 Steps to a Marketing Strategy That Works – Part 3/3

Do you feel rejected by social media? You put yourself out there (and it’s not easy) and you sit by your phone eagerly anticipating the likes and comments only to feel like you’ve been stood up in a bar.

Maybe you’ve been doing all the things, and you’ve seen some success but you’ve hit a plateau and you don’t know how to get that momentum back.

You try to work out whats going on so you make the weary journey into meta business suite to look at the numbers, but its all gibberish – what does any of it mean?

4 Steps to a Marketing Strategy That Works – Part 2/3

If you’re feeling hoodwinked by social media – then this is for you. As a Salon Owner, you know the power of social media marketing but you just can’t seem to get it to work for you.

You’re posting content but it seems like a lot of work, for little reward. Why is no one engaging with it?!

4 Steps to a Marketing Strategy That Works – Part 1/3

Do you dread social media marketing? You don’t know what to post that will actually get traction – you feel like you’re posting all the time but no one is engaging with it – are they even seeing it?  You feel like there’s no time, no hope and frankly, no point. So you just wing…