Cash in on Christmas – How to Make More During The Silly Season

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Did you know that people spend on average 30% more during the Christmas season? The psychology around Christmas spending is interesting, but the important thing to know is that people want to spend – they spend on their loved ones and they spend on themselves. 

So how do we make sure they spend in our Salons? How do we make sure we can have our piece of the pie – and eat it too? 

Today on the podcast I’m going to reveal 2 ways that you can cash in on Christmas – and maximise sales in your salon WITHOUT squeezing in any extra clients. 

10 Hiring Tips for Salons

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Do you feel like recruiting great staff, god – even any staff – in the hair and beauty industry is just getting harder and harder?

Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?

But now, the tides have changed – and it’s not enough just to be hiring – you’ve got to be actively recruiting…

The Truth About Team Culture

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What exactly is team culture?

Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic – it’s fluffy and abstract – we know it exists but we can’t actually see it.

And if we don’t know what team culture is – what it looks like how it manifests within our salon then how do we know if our team culture is bad? And if it is bad then how do we know how to fix it?

How to Make More Money From the Clients You Already Have

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If you’re looking to make more money in your Salon, there are only 2 ways to do it. Either you attract more clients, or you make more money from the clients you already have.
And if you ask me, the first thing to do is to focus on the clients in front of you. Could they be spending more? I know they could.

It’s like this

Let’s say you owned a restaurant, you wouldn’t hand them the check before asking them if they’d like coffee or dessert, would you?

Now, I’m not saying that more clients don’t equal more money – but wouldn’t it be ideal if you could make more money without campaigning for new clients?

In this episode of The Salon Owners Collective Podcast, I reveal 6 ways to get your clients to spend more, and strategies you can implement that will increase your average client spend by 10, 20 or even 30%.

So that when you do attract new clients, you make more money from them, too.