Building a Brand Story – The Importance of Social Media
Do you ever feel overstimulated by content on the internet?
Like, there’s so much content – there’s just no way you can possibly take it all in.
It makes you think right, how is my content supposed to reach my audience in and amongst all this chaos?
With so many messages from different brands and corporations bidding for their attention – how do I make my message stand out?
On this episode of The Salon Owners Collective Podcast we are joined by the incredible Hayley Mears, an expert on building a brand story and the best person to help tell us, once and for all, what should we be posting on social media.
10 Hiring Tips for Salons
Do you feel like recruiting great staff, god – even any staff – in the hair and beauty industry is just getting harder and harder?
Do you reminisce on the good old days when you could just tape a sign to the window saying “We’re hiring” and wait for your dream team member to walk through the door?
But now, the tides have changed – and it’s not enough just to be hiring – you’ve got to be actively recruiting…
How to Handle Bad Days Like a Bad B*tch
As a business owner do you ever have bad days, but feel like you can’t let anyone know – you’ve just got to soldier through because you’re not just a busisness owner, are you?
You’re a boss, a mother, a partner – people are counting on you to have your shit together.
Often in the business world, we celebrate positivity, success and productivity so much that its easy to feel like other people don’t have bad days.
But i’m here to tell you that they do…
How to: Make Your Salon Go Viral in Fifteen Seconds
When it comes to social media marketing, having a post go viral is the ultimate success story – right?
And in 2023 the easiest way to go viral on social media is *drum roll please* TIKTOK.
Now, i know what you’re thinking – isn’t Tiktok just full of preteens, bored mums and unemployed millennials? Isn’t TikTok a bit… embarassing?
Actually, Tiktok has over 1 billion monthly users (75% of whom are fully grown adults!) and is closely catching up with the likes of Facebook and instagram…
The Truth About Team Culture
What exactly is team culture?
Often when I ask Salon Owners this very question, they struggle to give me an answer. And I get it, culture can be an elusive topic – it’s fluffy and abstract – we know it exists but we can’t actually see it.
And if we don’t know what team culture is – what it looks like how it manifests within our salon then how do we know if our team culture is bad? And if it is bad then how do we know how to fix it?