The Salon Christmas Cray-Cray… are you feeling it yet?!
Even when I was off the floor, I still felt the stress and the strain of the crazy season. I’m sure you can relate…there are those two or three weeks in the lead up to Christmas where:
Every man and his dog wants to come and have their hair & beauty services done!
… and fair enough to them! But I remember going to my mum’s house for Christmas Day, and I would be having a wee nap on the couch. You know, I was so exhausted by the Christmas craziness. And it was completely anti-social.
It shouldn’t be like that, right?
So I learned the hard way to finally take some care of myself. And in fact, by the time I was not on the floor, I really made sure that I was there to support the girls. And make sure that it wasn’t quite as crazy for them.
So anyway, I wanted to share with you some things to do to make sure that your silly season is not super silly…
Your clients want to know, like and trust you.
And what that all comes down to is your area of expertise and what you can do for them… that’s what clients care about, after all!
And a huge part of that is your pricing. I think too often Salons are afraid to put their prices up, or feel nervous when it comes to establishing a pricing structure, because they’re scared of what their clients will say, or what people will think.
But when it comes down to it, if your expertise is clearly established and you’re known as the best at what you do… then it should be worth what you’re charging! And the right clients will recognise that.
In this episode, I am once again the guest not the host for once! I’m interviewed by the lovely Kristina from the Colour Kristina Talks Podcast, where I am chatting all about how to price your salon services.
When it comes to pricing, it’s all about believing in your own value and knowing how to charge for the skills of you & your team with a clear pricing strategy, that’ll lead to success.