How to Incorporate Education into Your Salon Expertise
Whether you’re thinking of approaching education as an additional facet to your salon or your brand, today’s guest on the podcast, education icon Tracey Hughes, is showing us all the ways to incorporate education into your salon expertise. An icon in the industry, Tracey is an internationally recognized educator and speaker who has worked with…
The Art and Science of Successful Client Consultations
Did you know that 97% of hairdressers believe that they do a full and thorough consultation with every client, but only 7% of clients feel like they’ve ever had a consult? That is a massive disparity and one that our guest on today’s episode of the Salon Owners Collective podcast, Richard Kavanagh, is going to…
Finding a Framework and Building a Platform to Develop Your Expertise
Ever wonder how it is you become an “expert”? Yes, years of experience is undoubtedly a factor, but so is having a solid framework for your technique and a platform that allows you to share it. With over 30+ years experience both behind the chair and as a salon owner, today’s guest, Geoffrey Herberg, grounded…
Attract New Clients & Keep Them
Kati Whitledge talks about attracting new clients, but not just any client, how do you attract and keep the right types of clients for your salon and your team? Founder of Meet Your Stylist, a Marketing Company for Hair Salons, Kati also hosts a podcast called Beyond the Technique. Kati also has a Salon! Be…
Upsell over 200% Retail to your Clients
When an aesthetician can upgrade or upsell over 200% salon retail to their clients, you know you have a gift. Licensed aesthetician and Founder of AddoAesthetics, Daniela talks with me about the art of educating your clients over selling to them. Simply thinking about your approach a little differently can make a huge impact to…