Posts by Larissa Macleman
Storytelling: The Real Heart of Salon Marketing
Storytelling: it’s the real heart of all successful marketing, and it’s a must for Salon owners who want to attract new clients into their salon So… what’s stopping us? We are hairdressers or therapists… we are not trained wordsmiths and often don’t have perfect grammar all of the time! And maybe you’re wondering what we…
Read Full PostWhy You Probably Aren’t Giving Great Client Consultations
Your clients want to be seen, they want to be heard, and most importantly… they want to be understood. Did you know that 95% of hairdressers believe they do full and thorough consultation of every client, yet only 7% of salon guests feel they’ve had a full hair consultation at least once in their lives?…
An Honest Chat: What it’s Really Like to Grow Your Business
Let’s face it, whether you own 1, 2 or 10 Salons- balancing your time and attention between all your different roles can be TOUGH. There are staff members to manage, on floor operations to oversee, and all the behind the scenes jobs like accounts, paperwork, marketing, sales management and other business activities that non-business owners don’t…
You Are The Most Important Person
It’s undeniable: as the owner of your Salon, you are the most important person in the business. Now, I don’t mean this in a conceited way! We all love our teams and would absolutely be nowhere without them. But, when it comes down to it, you are the Queen or King of your business! In…
Read Full PostCreating a Brand That People Will Buy Into
