Posts by Larissa Macleman
The Art of Client Recognition
I often get asked: ‘what’s the secret to creating a successful and long-lasting salon business?’ The answer? Create an exceptional client experience that will keep them as lifelong partners for your business. Thinking of your clients as potential partners is key. The stats say 85% of customers come from referrals, and in just the same way…
Read Full PostRock your salon using these 3 social media tips
Social media is a fantastic way to get more people knowing about your salon. Platforms such as Facebook and Instagram work really well for salons, they are very visual so you can post high-quality pictures to bring your brand to life. Knowing what to post onto your social media to have the most impact…
Read Full Post5 reasons to start a blog for your salon
It’s likely that you know what a blog is, and working in the salon industry, you may even have some favourite bloggers you follow for beauty tips and advice. But perhaps you’re unsure as to why it’s a good idea to start a blog for your salon. If you’ve not come across the idea…
Read Full PostFollow your vision, prepared with a back up plan
Kesia has a double major in Marketing and Entrepreneurship. an M.B.A as well as years of sales marketing at a Fortune 500 company. Kesia founded CHOP CHOP Mobile Salon & Barber – Mixing her passion with purpose. The idea of a high-end, mobile salon satisfied her desire to reach and service people from different walks…
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