Perfectionism Is Ego in Disguise – 3 Mistakes All Creatives Make in Business
Is this you?
You started your business because you’re passionate about your craft… you want to do things well, do them your way and really channel your creativity into something that is truly your own.
Only now, you’re bogged down in ‘business stuff’ – payroll, hiring, marketing – what happened to the fun stuff?
So many Salon Owners I know have experienced this – and god knows I did when I opened my Salon.
The problem is, as entrepreneurs we’re used to a certain creative process – but when it comes to business – it just can’t thrive on love, passion, and creativity alone.
On this episode of The Salon Owners Collective Podcast, I’m joined by business coach, Laura Higgens. Based in Sydney, Laura helps creatives who are facing this very problem and today she shares the 3 main roadblocks every creative faces when they endeavour to turn their passion and craft into a profitable business.
Here are three reasons why you should listen to the full episode:
- Learn how to move from ‘winging it’ – to a strategic and considered business roadmap
- Step off the ‘revenue rollercoaster’ and achieve sustainable growth with two tried and tested strategies
- Get out of your own way by challenging your inner perfectionist/ego
Want to know the 10 Best Salon Strategies for Sales and Marketing? Click here to grab a copy of my guide
I’d like to chat with you a bit more about your business and how I may be able to help you. Just click here to jump over into Messenger & chat!
RESOURCES
Click here to follow Laura on Instagram
Click here to listen to Laura’s Podcast, My business playbook
Click here to listen to Atomic Habits by James Clear
About the author, Larissa
Business Coach helping Salons reach $1 Million+: After 20 years as a Salon Owner, I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylists.
I realised that I love helping Salon’s with their marketing, implementing the latest technology and developing strategies that have been proven to help Owner who smarter, not harder in their Salon business.
I founded Salon Owners Collective nearly 10 years ago as an online community with the mission of inspiring and empowering Salon Owners across the globe, to build a business of Freedom & Profit without stress and overwhelm. We have already helped 10+ Owners reach $1 Million+ success.