My Opinion: To Specialise or NOT to Specialise?
“Is it best to specialise in one area of hair or beauty… or try to appeal to a wider audience?”
This is a question I get asked a lot. Whether it’s about hair or beauty, so many Owners that I know often feel torn between what I call ‘niching down’, or instead trying to appeal to more people.
And I know how you feel! You often feel like you don’t want to narrow down your options… because that seems counter-intuitive, right?!
But then again, you see so many other Salons & Spas out there targeting a super-specific audience, and you wonder whether you should start doing the same…
I actually have a super strong opinion on this… it’s one that I really believe in whole-heartedly.
Tune in to this ep to hear my thoughts…
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About the author, Larissa
Business Coach helping Salons reach $1 Million+: After 20 years as a Salon Owner, I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylists.
I realised that I love helping Salon’s with their marketing, implementing the latest technology and developing strategies that have been proven to help Owner who smarter, not harder in their Salon business.
I founded Salon Owners Collective nearly 10 years ago as an online community with the mission of inspiring and empowering Salon Owners across the globe, to build a business of Freedom & Profit without stress and overwhelm. We have already helped 10+ Owners reach $1 Million+ success.