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The 5 Emerging Salon Marketing Trends

5 emerging trends

The problem is that our clients and our potential clients are becoming tired of jaded and traditional marketing tactics. The days of leaflet drops and selling steak knives and deals at Grab one have just worn thin and if anything it turns our clients off coming to us. If you’ve been big on marketing your…

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Celebrating You & 10,000 Downloads

10000 downloads

You are the most important part of The Salon Owners Collective so please Celebrate with me in reaching 10,000 Podcast Downloads and also reaching one year in business! Already, in putting this blog together, we’re now closing in on 12,000 Downloads already. To celebrate Nicola and I reviewed the top 5 most downloaded episodes and…

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5 Steps to Freedom and Profit for Your Salon

freedom & profit

Did you set up your own business with dreams of more freedom and time, and now find yourself wondering when you’ll next get to take a day off? You’re not alone! Unfortunately, as an industry, we’re not making much profit and the old 80:20 rule is actually more like 95:5.  Despite so many hugely talented…

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3 Ways to Build your Brand from the Inside Out

Stronger than the team

You’re sick of your team running a muck, making you feel like you’re a prisoner in your own business. You just get things sorted and under control and then the next thing happens, a baby is due, she’s giving up her trade or off on her big OE … just moments after she qualifies! This…

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How to Attract New Clients with your Website?

salon Website Losing Clients

Your website should be your biggest and most important online sales tool. Yes, a sales tool. It should be bringing you new clients (and helping your existing ones stay connected with you). But remember, your website is not an online sales tool for your business… Your website is an online buying tool for your Client!…

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