You need a strong team in order to grow your business. Your team can be the strength or the weakness of your salon. So finding and hiring the right people is paramount to your success - right?
I reckon I've employed more than 110 people in my time as a salon owner. When I sold my business, I had 30 awesome women in my employment. That means I've had more than 80 people leave my employment - I've learned a thing or two and not always the easy way!
In order for you to attract and employ a ROCKSTAR team, first you must successfully advertise and attract enough attention to let the right potential staff members know that you have a position.
So, let's break it down with these 3 steps to create attention-grabbing ads that attract Rockstar staff:-
How to attract your ideal employee:
First, she must know that you exist, and you are looking for THEM to join your awesome team. You also want them to take action and apply for the position you have available not just scroll on past and carry on with her life - too many good people get away from us.
First, you must get really clear on the skills and qualities of your Ideal Employee. Sounds obvious maybe, but... answer these questions before you start.
Is she Qualified, in training or a beginner? Does she need to have years of experience?
What about client care qualities & skills? Technical Skills and ability?
Her attitude toward life? Do you need a Team Player or a someone self-driven and happy to work unsupervised? Is she self-assured or mouldable as you train her?
What are her personal interests? Do you want someone who is similar or different to the rest of your team?
When you are clear on WHO you want in your business you can construct an ad that speaks directly to your ideal employee.
The goal here is to give your Ideal Employee the "Ooh, that sounds like me - this is just the place I'm looking for" type of experience!!!
Choose a Scroll-Stopping Image
The chances are, your ideal employee is scrolling through Facebook and job ad sites... How will you GRAB her attention long enough to actually read your ad?
Remember to think from HER point of view. She is not yet interested in you (...yet) and is not likely to be interested in an image of your beautiful yet empty salon!! THINK ABOUT IT - It's not about you at this point. What does she care about and what will stop her scrolling and further read your ad? A scroll stopping image that SHE is interested in.
What does she care about and what will stop her scrolling and further read your ad? A scroll stopping image that SHE is interested in. I have some real examples for you to see in the How to attract a Rockstar Team - 3 steps to creating attention-grabbing ads - salon guide
Get inside her head: Test out some different image for your ads and see what gets the most reactions.
What's in it for me?
You know, sometimes staff let us down and are freaking hard work!!! I totally get it! But are you guilty of writing ads that are all about you and what you want from your next employee? I've done it in the past and I'm sure you have too - but let's think about this for a moment!
Let's hop into the head of someone looking for a new job. She feels unhappy where she is - check! She is looking to enjoy her life and workplace, get paid a bit more, enjoy the people she works with and maybe expand her career. Most of all somewhere that suits the way she looks after her clients. SHE DOESN'T CARE ABOUT YOU... YET! (phew)
When you hop into the head of your potential employee while she is job hunting... at that very moment, it's all about HER! She is looking for something that meets her needs. She is thinking "what's in it for me?"
All too often we write an ad that's ALL ABOUT US as a salon owner and we miss the opportunity to meet her where she is at!! Sure, we want to attract people who suit our brand and culture, but...
- Save that for later, at this point in the process just focus on getting her to pay attention to your ad. It's like dating, it's not all about you on the first date!
- It's 2017, we're hiring Millenials, they want to work somewhere that is going to grow and nurture their needs. Once you get to the interview stage you can both decide if you're the right match for each other. For now, FORGET writing demanding ads making sure THEY KNOW YOU MEAN BUSINESS and that they better shape up right about now!... Because as a result, you attract no one, let alone the right one!
She doesn't care about you - yet!
In the How to attract a Rockstar Team - 3 steps to creating attention-grabbing ads - salon guide, I've used some real life ads from salons like yours and re-written them to speak to your ideal employee and meet her where she is at. You can articulate your business, culture, needs and wants while equally speaking directly to her and getting the "Oooh, that sounds just like me" type of experience.
Transform your ads to attract to your ideal Staff member in the Free Salon Guide
Then go do a Sanity check on your ads: How many time does your salon ads talk about you and your salon? How much is about her?
Promote it likes it 2017
It's 2017! Stop putting your ads in the newspaper or job websites and hoping!... let's get social!
You know your next potential employee is already on Facebook, Instagram and maybe Snapchat. So go to them and get your business in front of their eyes! (rather than waiting for them to find you)
Facebook is so very clever and you can harness its power to get more potential employee eyes on your business and ads.
You can create Facebook ads, speaking directly to your next potential employee (and not your salon client audience). Target those ads toward hair or beauty employees!! Priceless!
Who does your ideal employee follow? Target your Employee Facebook and Instagram ads toward followers of industry pages like Tabatha Coffey (for example) or industry events like hair or beauty Expos or Magazines - You know their followers work in the industry.
Use your location targeting to narrow your search for therapists or stylist who are in your physical location (unless you're targeting those overseas people who are looking to move - a legitimate option). Once they click on your scroll-stopping ad, send them to your application form. This should live on your website on a separate page. You can also send people to your Facebook business page messenger app - boom - you're immediately in a personal conversation with a potential employee. More on that next...
Make it easy to do business with you
Those that work with me in my online course or coaching will laugh at this one because I say it often. We can underestimate how easy it is to make it hard to do business with us in today's online world!
The fastest way to help someone lose interest in you or your business is to make it hard to connect with you!!! In a digital, social and online world, don't put too many clicks between you and your next team member.
Create a very easy and clear path to get in touch with you and apply for or ask about your position. Once they see and read your ad, what do you want them to do next? How will they apply to you?
The more streamlined you can make the application process, the better - simple and clear instruction is best. State clearly the steps you want them to take to apply and communicate with you. The less clicks the better.
Be ready for amazing people to come into your life. make it easy
- Create a web page dedicated to potential employees with your application form. Ideally, you'll leave it there all year round to catch awesome people when they are looking.
- Direct your ads (facebook, Insta or Seek) directly to that dedicated page.
- Link to your application form on the page so they can download it, or fill in the online form, then send it in with their CV.
Not only is using an application form professional, it allows you to screen applicants prior to offering an interview - you want to know if they are a good match before investing the time in the interview.
Create a Facebook ad that uses messenger and connects you to your potential employee, instantly! There is more on how to action this in the How to attract a Rockstar Team - 3 steps to creating attention-grabbing ads - Grab salon guide now!
They WILL stalk you!!
You know those considering applying for a role are going to stalk you online. So I suggest you make it easy for them to do so. The more they get to know, like and trust your business the more likely they are at making contact.
Add all the links they need to research you so they don't have to go searching.
- Add your website & social page addresses (if you're using an online job website
- Add ALL your Social Pages addresses on your website application form page
- Add some great photos of you, your business and your team - let them get to know you.
I've created a Checklist for you to use to help you in the process of attracting a rockstar team and it's free!