“Imagine boosting your Salon’s income by 20%”

 

Wouldn’t that be a game changer… especially in a cost-of-living crisis?

 

Feels impossible right now though. Clients aren’t rebooking, those that do a drawing out the time between appointments… or they just cancel last minute… Clients just aren’t getting their hair or brows done like they used to!

 

But that doesn’t have to be a bad thing. As Salon Owners we need to adapt to the changes in our client’s behaviour… otherwise you’ll be left behind.

Here are the 5 Insights Every Salon Owner Should Hear

Client Loyalty is on the Move…

Times have changed! 43% of women have visited a new Salon in the last 12 months (that’s where your clients are going). Client’s aren’t staying loyal to their stylist or therapist like they used to, especially clients under the age of 30.

 

This should be a wake-up call for Salons to step up their game and keep things fresh and exciting. If you want clients to keep coming back, you need to continually innovate and offer compelling reasons for them to stay loyal.

 

Think exclusive services, loyalty perks or even a killer customer experience that they can’t get anywhere else!

 

More than ‘Just a Haircut’

Clients are busy! Their experience at the Salon needs to be seamless and fit like a glove into their busy schedule.

 

About 50% of clients are sticking to the regular six-week visit cycle, but many are actually coming more often… every 3.8 weeks to be exact! This trend emphasises the growing demand for high quality and personalised Salon experiences. 

 

Clients aren’t just looking for a beauty service; they’re seeking a therapeutic escape that fits into their personal schedules. You need to ensure your service menu and schedule can flexibly adapt for your clients to maintain competitive… and keep clients coming back!

 

Spur-of-the-Moment is the New Norm

Transient clients are the new norms, they want to book an appointment right before (or exactly) when they need it. Fewer clients are booking their next appointment when they’re at the Salon, 31% are booking 3 days in advance. 

 

You need to be able to accommodate these last-min wonders without dropping the ball on quality… your Salon’s flexibility is key!

 

Live Life to the Fullest

Clients are becoming more ‘life-centric’, they don’t want to spend their day off sitting in the Salon.

 

Your Salon needs to fit into your clients’ lifestyles, not the other way around. You need to understand that your clients' time is precious… and sometimes that means working whilst they get a haircut. When you offer flexible scheduling and include amenities that allow for productive multi-tasking, your Salon becomes an attractive place for busy clients. 

 

Try incorporating a quiet zone for clients looking to relax or a sharing your Wi-Fi to those who want to work during their appointment.

 

Reducing No-shows will Increase Revenue

Adding online bookings to your website will boost your Salon’s income by 20%... sounds good, right?

 

Making the switch to online booking isn’t just to keep up with tech trends, it will also make life easier for your clients and tapping into the way people prefer to do things these days; quick and easy from their phone. 

 

Online bookings will also open the door for you to start taking deposits up front! Clients will not only be securing a spot in your busy column, you’re also reducing those frustrating no shows… by 65%.

 

Times have changed and Salon Owners need to adapt. By embracing the change and accommodating to the wants and needs of your clients, they will rebook again and again and grow to become loyal clients! Increasing your rebooking rate is key to your Salon’s success. 

 

Just a quick recap:

• Understand what has changed for clients
• Learn how you can adapt and respond to the changes
• Create a plan on how you will increase rebooking rates

 

Learn more about increasing rebooking rates by listening to the Salon Owners Collective Podcast episode - The Secret to Rebooking Clients with Shortcuts co-founder, Jo Burgess.

 

Shortcuts have crafted a whitepaper titled “3 Key Numbers That'll Skyrocket Your Revenue”. This isn't your average read—it's a game-changer, designed specifically for salon owners like you, ready to level up their game. Click  HERE to download.

 

Salon Owners, are you ready to become a $1 Million+ Salon WITHOUT working more hours… did I mention you can also reach $1 Million+ by working LESS hours? 

I created The Salon Mastery Program for Salon Owners, like you, to achieve Freedom AND Profits can WITHOUT stress and overwhelm.

If you want to join this community, please reach out, I’d love to chat. Let's find out if Salon Mastery is a good fit for you. 

“It's about creating a space where everyone feels valued and respected”

 

Have you ever walked into a room and felt uncomfortable?

 

Maybe there’s lots of loud music, the chair fabric feels itchy, the writing on the flyer is too small for you to read or you don’t feel, as a unique person,  represented…

 

Now, what if that room was your own Salon?

 

As Salon Owners, we pride ourselves on creating a warm and welcoming environment for our clients and teaM but we’ve forgotten one important part of comfort… inclusion. 

Here are 5 Keys to Inclusive Salons 

Understanding the Shift

 

As times have changed, so have our client's expectations of what makes a Salon truly welcoming. Whether you're a stylist or a salon owner, embracing inclusivity isn't just about staying trendy; it's about being on the right side of history. 

 

Salons have always been a place for people to come and feel their best, but now more than ever, it’s about creating a space where everyone feels valued and respected.

 

Today's clients seek more than just great hair… they crave an environment where they feel respected and valued for who they are. By prioritising inclusivity, salons can not only broaden their clientele but also cultivate a sense of belonging that keeps clients coming back for more.

 

Celebrating Diversity

 

Diversity isn't just about what meets the eye, it’s about celebrating diversity in all its forms, whether it's understanding the needs of clients with disabilities or embracing the beauty of neurodivergence. 

 

By embracing diversity, salons can tap into a rich tapestry of experiences and perspectives, creating an atmosphere that fosters creativity, empathy, and genuine connections with clients.

 

Creating Safe Spaces

Ever walked into a salon and felt an instant connection? That's the magic of a safe space - a place where you feel not just welcomed, but truly understood. 

 

You need to make sure that every person who walks through your Salon’s doors feels like they belong here, no matter who they are of where they come from. 

 

Creating a welcoming environment starts with the little things - the warm greetings, the thoughtful questions, and above all, the genuine listening. 

 

You need to create an environment where clients and team members alike feel seen, heard, and valued. Because when you foster this sense of belonging, that's when the real magic happens.

 

Walk the Talk

Talk is cheap, action is gold. you need to walk the talk when it comes to inclusivity. Whether it's adopting gender-neutral pricing, offering accessible services, or standing up against discrimination, every decision counts. 

It's about creating an environment where everyone feels not just accepted but celebrated.

Inclusivity isn’t just about saying the right things, you also need to do the right things.

 

 

Empowering Your Team

Behind every great Salon is a team of rockstars. Empowering your team isn't just smart business - it's essential for nurturing a culture of inclusivity. 

By promoting open dialogue, embracing diverse perspectives, and championing each team member's unique strengths, you're not merely managing a salon - you're cultivating a tight-knit family. 

And when your team feels like they are part of your family, they're not only more engaged and creative but also deeply committed to delivering outstanding service. 

This is the secret sauce to success in the ever-evolving world of salons.

 

Inclusivity is a roadmap to success in the salon industry. By embracing diversity, creating safe spaces, and empowering your team, you're not just keeping up with the times—you're setting the standard for inclusivity in your community.

 

Just a quick recap:

• Understand the shift in what clients feel is a comfortable Salon
• Understand how your Salon can become more inclusive
• Empower your team to embrace diversity

 

Learn more about building an inclusive Salon by listening to the Salon Owners Collective Podcast episode - Your Salon Wasn’t Comfortable… with Shortcuts co-founder, Jo Burgess.

 

Shortcuts have crafted a whitepaper titled “3 Key Numbers That'll Skyrocket Your Revenue”. This isn't your average read—it's a game-changer, designed specifically for salon owners like you, ready to level up their game. Click  HERE to download.

 

Salon Owners, are you ready to become a $1 Million+ Salon WITHOUT working more hours… did I mention you can also reach $1 Million+ by working LESS hours? 

I created The Salon Mastery Programme for Salon Owners, like you, to achieve Freedom AND Profits can WITHOUT stress and overwhelm.

If you want to join this community, please reach out, I’d love to chat. Let's find out if Salon Mastery is a good fit for you.