Building Creative Framework to Empower your Team

By Larissa Macleman | 19/08/2018

When we think of consistently growing our salon, we often turn to see what we’re doing in our marketing efforts, when really we should be exploring more of what our team is wanting and needing.

In today’s episode, I’m talking with Brad Lepper, an award winning hairdresser, a core international artist and educator for Sebastian Professional and the Creative Director and Owner of Auckland based salon, French Revolver Studio. We discuss how Brad has built his award winning creative team, the ins and outs to how his studio runs and the team processes and foundations that have been put in place to create the brand.

In more detail we dive into:

How to intertwine your salon goals with your teams dreams
Selling vs. Educating
Why we need to break the hierarchy in a salon environment
How to keep your brand culture while giving your team creative freedom
What we as salon owners need to do to ensure our industry grows

You will learn a lot from Brad and his business morals, his insights are just so interesting and it really makes you want to re-evaluate the industry norms.

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.