Navigating the Intersection of Business and Marketing Strategy
I’ve always been fascinated by business and marketing strategy because while they are different in their purpose and execution, they are also very much intertwined, and today’s guest on the Salon Owners Collective podcast has done a fantastic job of navigating the intersection between them with her expert skill set.
In today’s episode, I’m talking with Leah Latini, Founder and Director of Marketing to Scale, about her top business tips as they relate to marketing.
As you listen to our conversation, you’ll learn:
- How to break free of the fun and dreamy “planning stage” of business and get into the action steps that will help us reach our goals
- Why it’s critical to straight up ask for the sale and embrace low-hanging fruit to avoid leaving money on the table
- Why Leah is a firm believer in simultaneous lead and revenue generation
- The opportunities available in creating your own voucher program for your salon
- How to embrace feeling uncomfortable as you grow in your business
CLICK HERE to learn more about how Leah serves her clients and grows their revenue through strategic inbound marketing at Marketing to Scale.
RECOMMENDED LINKS
Leah’s recommended Book is Prison Break: Vanquish the Victim, Own Your Obstacles, and Lead Your Life by Jason Goldberg
About the author, Larissa
Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.
I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.
Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.