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5 emerging trends

The 5 Emerging Salon Marketing Trends

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The problem is that our clients and our potential clients are becoming tired of jaded and traditional marketing tactics. The days of leaflet drops and selling steak knives and deals at Grab one have just worn thin and if anything it turns our clients off coming to us. If you’ve been big on marketing your…

10000 downloads

Celebrating You & 10,000 Downloads

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You are the most important part of The Salon Owners Collective so please Celebrate with me in reaching 10,000 Podcast Downloads and also reaching one year in business! Already, in putting this blog together, we’re now closing in on 12,000 Downloads already. To celebrate Nicola and I reviewed the top 5 most downloaded episodes and…

freedom & profit

5 Steps to Freedom and Profit for Your Salon

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Did you set up your own business with dreams of more freedom and time, and now find yourself wondering when you’ll next get to take a day off? You’re not alone! Unfortunately, as an industry, we’re not making much profit and the old 80:20 rule is actually more like 95:5.  Despite so many hugely talented…

Stronger than the team

3 Ways to Build your Brand from the Inside Out

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You’re sick of your team running a muck, making you feel like you’re a prisoner in your own business. You just get things sorted and under control and then the next thing happens, a baby is due, she’s giving up her trade or off on her big OE … just moments after she qualifies! This…

salon Website Losing Clients

How to Attract New Clients with your Website?

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Your website should be your biggest and most important online sales tool. Yes, a sales tool. It should be bringing you new clients (and helping your existing ones stay connected with you). But remember, your website is not an online sales tool for your business… Your website is an online buying tool for your Client!…

Salon Team Communication

5 Steps to Nail Team Communication in your Salon

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Life in a salon is fast paced, full of constant excitement and change. But without great communication and structure, managing a team in this environment can become stressful to say the least. Constantly putting out fires that your team throw at you the minute you walk in the door can wear you down. So how…

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Does your Salon have a Social Clique?

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How To Build A Click-Worthy Brand For Your Salon Social Media We live in a digital age, and having a strong online presence for your salon is increasingly vital for growth and success. This week over on the podcast we chatted with Stacey from The Social Clique about building an enviable online following which will…

Salon Owner Mum

How Salon Mums Juggle Business And Family

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Being a parent and a business owner is an emotional cocktail that can drive us for success or drive us mad. A salon business is built around making our clients happy – we’re in the service industry after all. Too often this translates into saying ‘yes’ to everyone. Yes to the needs of your team,…

Attract a rockstar salon team

How to Attract a Rockstar Team into your Salon

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You need a strong team in order to grow your business. Your team can be the strength or the weakness of your salon. So finding and hiring the right people is paramount to your success – right? I reckon I’ve employed more than 110 people in my time as a salon owner. When I sold…

Salon Owners Collective lifestyle business

When this salon owner broke her leg, her business exploded

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Growing a profitable business while maintaining work-life balance is an enviable position for some, but for most, it’s more than an elusive dream. As a serial entrepreneur or business owner, and especially if you have a family to consider, this is always the goal.   Over on the podcast, we chatted to Kelley from Wellington…

Blog Images

3 Strategies to Surviving & Thriving

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From humble beginnings back in 2005 Chelle from Urban Betty, Texas, opened her salon with 6 chairs and just one contractor, she shares her story of surviving a thriving salon with a team of over 30. I absolutely loved my chat with Chelle. Like me, Chelle, had had no formal business training and found herself…

salon website secrets

The three reasons your competitors website is better than yours!

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Your website is the window into the soul of your business. Your digital home and it should be used for driving new clients to your salon by turning them into paying clients as well as retaining the loyalty of those that already love you. In this blog post, we look at the three things your…

Artist to the Stars

6 Business Tips from Artist to the Stars

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Finding your Area of Expertise, your signature service is vital to ensure your business stands out in an overly crowded space, and few have done this better than Jazz Pampling.   Jazz is a world-renowned Brow Artist specialising in brow shaping, and has worked with celebrities such as Paula Abdul, Naomi Watts, Aussie model Samantha…

salon social media tips

How one salon successfully turned a social media following into real clients

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I chatted to Mia DeVries from The Fox and The Hair, over on the Podcast, to find her top strategies for growing a whopping 66.6K Social Media Following and turning them into paying Clients – one of the key strategies to the salons current success. The salon started their social media presence on Facebook, and…

salon owners collective podcast

3 Keys To Work On Your Business, Not In It!

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For many salon owners, the thought of passing over your clientele to spend more time on business building can be fraught with fear and uncertainty, but if you take the important jump of stepping away from the busy work of your salon floor, your business is bound to benefit.   Janine bought her first salon…

salon social media

3 Secrets to make Social Media work for your Salon

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You want to attract more clients, but Social Media is just not working for you… And you’re tired of posting at random & feeling the pressure of what to post and when. If this is you, then this blog is just for you! Having spent years honing my experience in digital marketing, both whilst running…

Plann salon Instagram strategy image

Nail Your Salon Instagram Strategy With Plann

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I spoke with Christy Laurance over on the podcast, she’s an Instagram extraordinaire and creator of Plann, a scheduling app for Instagram which enables you to create a strong visual presence, based on a solid salon Instagram strategy. She shared her top tips to help you develop a strategy that will work for your business, and…

salon best year 2017

Set yourself up for your best year yet!

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I spent the new year in a camping site surrounded by rain and a rocky beach and dear I say it, NO WIFI! But as a result of that trip, I created Salon Owners Collective. I think I hardly spoke to the Family I was so busy scheming. So it feels right that I should…

sustainable salons

How To Build a Sustainable Salon For The Future

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I’m starting to realise how important it is to do our bit to protect the planet, whether it be buying recycled products or recycling our waste, and many of us are starting to implement strategies to help us live more sustainably in our daily lives. But as a business owner, have you considered what you…

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How to Build Your Salon Dream Team

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Working as a stylist in a busy salon, then stepping into the role of owner or manager, where you want to build your salon dream team, is a whole different ball-game and can feel daunting. Having the right team behind you, as your salon grows, is vital.   Your team can make or break a…

Tracey Hughes

Launch and Grow your Dream Business

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Starting a business is hard graft, but once you get going you’ll get to the point where you’re ready to scale it up, or even wanting to exit in order to pursue a new dream. Without the right tools in place, this can be harder said than done. Recently I was privileged to interview Tracey…

Emma & Carla - Merrymaker

Put Yourself Out There & Get Visible

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Earlier this year I met Emma and Carla, aka The Merrymaker Sisters, two awesomely fun sisters who have built a strong & loyal Instagram following of over 60 thousand for their health and lifestyle business! We had a great time recording the interview – you can listen here on the Get Visible Podcast I’m always…

SOC blog header images

Is your website & social media working hard for your business?

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As salon owners, it’s easy to get so caught up with the day to day running of your business, seeing to clients’ needs and keeping the salon ticking over, that you can forget how important it is to maintain your presence online. Once your website is up, it’s vital you don’t just leave it there…

SOC blog header images

Success Is Not An Accident

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Success is not usually an accident. It usually follows a formula. But before you even get to a formula, you need to be clear what you want to be successful at! Sure, we all want to be successful in business, of course, otherwise, why did we get into business in the first place. Success needs…

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A Salon’s Secret Formula For Success

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Successful salon owners often get asked, ‘what’s your salon secret formula for success?’ There are so many factors at play when it comes to going it alone and setting up your own salon, it’s easy to look at other successful businesses out there and think that there must be some magic bullet that will take…

the art of client recongnition

The Art of Client Recognition

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I often get asked: ‘what’s the secret to creating a successful and long-lasting salon business?’ The answer? Create an exceptional client experience that will keep them as lifelong partners for your business. Thinking of your clients as potential partners is key. The stats say 85% of customers come from referrals, and in just the same way…

Rock your salon

Rock your salon using these 3 social media tips

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  Social media is a fantastic way to get more people knowing about your salon. Platforms such as Facebook and Instagram work really well for salons, they are very visual so you can post high-quality pictures to bring your brand to life. Knowing what to post onto your social media to have the most impact…

Blog for your salon

5 reasons to start a blog for your salon

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  It’s likely that you know what a blog is, and working in the salon industry, you may even have some favourite bloggers you follow for beauty tips and advice. But perhaps you’re unsure as to why it’s a good idea to start a blog for your salon. If you’ve not come across the idea…

Keys to online salon

4 keys to a strong salon online profile

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  Once upon a time you could get away with a  website, a contact page and some great photos. But if you haven’t thought about digital marketing, you’re really missing out on gaining and retaining new clients. As more and more people turn to Google and social media for information, reviews and shopping choices, it’s…

Salon Owners Collective

Beyond salon owner operator

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6 months after I qualified as a hairdresser I opened my first salon in a suburb in Wellington New Zealand. I had not long turned 20. I quickly fell in love with  being a salon owner and running a business. A few years later I opened my 2nd salon in Wellington CBD. After a year or…