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Launch and Grow your Dream Business

Tracey Hughes

Starting a business is hard graft, but once you get going you’ll get to the point where you’re ready to scale it up, or even wanting to exit in order to pursue a new dream. Without the right tools in place, this can be harder said than done.

Recently I was privileged to interview Tracey Hughes over on the podcast. With over 30 years experience in the industry, Tracey has successfully launched and grown her salon businesses, before then pivoting into providing award winning training for salon professionals. Here are the top lessons to help you to launch, grow or even exit a business.

Or you can listen to her interview over on the podcast here:

  • Work ON  the business instead of IN it

 

The vital first step for any business owner looking to scale a business is to start by taking a look at where you are in the current moment. By doing a thorough audit of your business, you’ll see where most of your time is being taken, and where you can delegate tasks. Many salon owners have a full roster of clients, which doesn't leave enough time to work on building the business and managing your team. If you’re to successfully grow, you need to give yourself time to get off the shop floor. It takes energy, time and money to focus on building a business - prioritise your time wisely instead of simply working to other people’s agendas

 

  • Surround yourself with knowledgeable people

Leadership means taking a step back sometimes. It’s important you surround yourself with people who can do the things you can’t do. As a business owner, there is a danger in wanting to be good at everything. Don’t be afraid of bringing in experts to help your business grow, and remember you can’t be good at everything, so you should surround yourself, whether it be through networking, getting a business coach or joining strategic groups, with other positive people who have expertise complementary to your own.

 

  • Systemise your business

We can’t emphasise enough the benefits of having systems in place in all aspects of your business. This will ensure smooth day to day running, and will enable you to pass certain tasks onto your staff in order to spend more time working on the business growth itself. If you want to expand your business, whether that be through opening another salon or changing direction slightly, it’s important that your first business is running well. Implementing systems will ensure this is the case.

 

  • Up-skill to become the expert

If you want to start your own business, or even get into education, develop own skill set first. Having the initial training will set you up for future success. Once you’ve mastered the classic foundation techniques then you can start to get creative. Get out there, assist other educators on events, find out what other people in the industry are doing. A good educator must be selfless and have a genuine desire to help others. Figure out where your skills set lies and what you want to teach in the first step. You need to know how to engage students and make them the hero of their own businesses too.

 

Tracey Hughes

And one final tip from Tracey:

"Just do it! Follow your instincts and live your life the way you want. Give yourself permission to follow your passion, it will pay off in the end!"

 

Listen to her interview over on the Podcast here:

About the author, Larissa

Business Coach & Marketing Strategist: After 20 years of salon business I worked in online marketing & technology development, Business Development Manager at Timely Salon Software and co-founded HAIRshare app for Stylist.

I love helping stylists & salons with marketing strategies, the latest technology and working smarter, not harder in salon business.

Salon Owners Collective is an online community with the mission of inspiring and empowering Salon Owners from around the globe to grow beyond owner operator. Turn your ideas into a reality, build successful businesses and live with clarity and purpose.