Although there’s no single path to success and not everyone’s definition is the same, there are undoubtedly similar qualities that people who have achieved their ideals of success have in common. When looking at salon owners in particular, I’ve identified 7 habits that I’ve observed not only as a salon owner of 20+ years but…Continue Reading
It’s arguably one of the most discussed topics among salon owners and hairstylists looking to build their businesses and clientele, however, despite its popularity the subject of today’s podcast remains largely a mystery concerning how it works to turn your time and effort into actual profits. That’s right; I’m talking about social media and how…Continue Reading
When we think of consistently drawing in new clients for our salon, we often turn to see if what we’re doing in our marketing efforts is effective. However, marketing stems from strong messaging, and messaging is rooted in a clear brand strategy. So, if your salon brand strategy isn’t clear, it’s not going to speak…Continue Reading
Salon Owners Business Tool Box
The Freedom & Profit Formula
The reality is that every business success is grounded on business know how. And without that business know how:
The madness has to stop - now! So, what can you do about it?
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Salon Owners Collective Blog
The salon owners I work with talk to me about it often, I see it pop up more and more in Facebook groups that I’m a part of, and I’m experiencing the surge in my inbox. I’m talking about messenger marketing. Salon owners are spending more time on their phones, and it’s starting to creep…Read the full article
“Ugh! Facebook changed its algorithm…AGAIN!” Sound familiar?Your salon’s Facebook marketing efforts can feel like an uphill battle, but that’s where most business owners are getting it wrong. Instead of trying to fight the Facebook algorithm, you need to get friendly with it. In fact, treating Facebook like the virtual venue for your salon’s dinner party…Read the full article
Recently I had a salon visit – it was 2pm and my stylist announced she hadn’t eaten anything yet, because she was ‘living the salon Christmas-Cray-Cray again!’ This is an all too familiar cry as the busy Christmas season commences, you barely have time to step away from the chair, let alone grab a bite to eat.…Read the full article